OI 097 | Whose Advice Should You Listen To?

At any stage of running your own business, whose advice should you listen to?

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In the Show..

Nicola’s clearing all her stuff in preparation for the move to Stoupa and Judith is contemplating the double-edged sword that is virtual working where never needing to go out is both a pro and a con. N&J both believe their lives will open up with their impending travels and recognise how virtual working has contributed to their feeling the need for that.

  • What’s Fuelled Their Fire?

Judith tells the story of a new client who helped her to remember that marketing is a long game, and Nicola is exploring the opportunities presented by having and anticipating more leisure time.

  • Client Challenge of the Week
  1. Whose advice should you listen to?
  2. How do you find your gurus?
  3. What if several of your faves tell you completely different strategies? Which ones do you follow then?
  4. What if you see your gurus advising one thing and doing another?
  • Words of the Week

Nicola chooses Sparse, to reflect the state of her home, and Judith brings Fantastic for a very similar reason.

  • Project Updates

Nicola is tweaking her online diary to reflect Greek-friendly times for both her and her clients in anticipation of the Big Move in October, and also she’s experimenting with Trip Wires where you offer your website visitor, after they have opted-in at your lead magnet, the opportunity to spend a small amount of money and become a paying customer at say $9.99.

Judith is relieved to have received the last piece of paper she needs to sell her flat – after FIVE MONTHS – and vowing never to buy another leasehold property ever again, where you control so little.

  • Who or What’s Impressed?

Judith is impressed by Ady at London’s Heathrow and the air traffic controllers at NATS as seen on the BBC’s Skies Above Britain, and also by Lisa Warner who is producing the first ever Facebook Live that she (Judith) can bear to watch without squirming. Lisa and husband Glenn are doing the same thing J&N are involved in, but they are ahead in that they sold their home and all its contents much earlier this year. Will they go abroad? Will they buy a boat? What’s next for the Warners? Watch Lisa live at her Fink Cards FB Page. 

Nicola is impressed by daughter Phoebe’s oldest friend Keturah who is travelling in Australia, Bali and India and feeling homesick to miss out on her first contemporary to be getting engaged to be married and not being able to go to the party. Nicola’s view is that Keturah is brave and forming her personality and doing what all her friends would secretly love to be doing too, if not now then later in life.

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OI 096 | The Right Kind of Customers and Clients

Judith’s back from her holidays today and Nicola brings this week’s Challenge which is all about being more choosy when it comes to the right kind of customers and clients.

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In the Show..

Nicola and Judith catch up after five weeks apart. Judith is finding being back to work a rude shock and there’s talk of spiders, books, clutter-clearing and new plans afoot for Nicola and sister Sarah.

  • What’s Fuelled Their Fire?

Nicola and Sarah are off to live in Stoupa in Greece for six months to find their swagger and soul respectively. Check out their new blog about it. Judith’s attracted three fabulous new clients who are perhaps a better match for her current work than some of those who are leaving, and is feeling sad at the loss of those but excited about the new.

  • Client Challenge of the Week

Nicola shares the content of something which speaks to her about finding the right sort of clients and customers.

So what would you do differently if you only get paid when a customer succeeds? Well, since that’s how it actually works, you should:

  1. Develop an ideal customer profile (ICP) because you don’t want to waste your time and resources going after customers that aren’t going to work out
  2. Figure out what “success” is for that ICP by understanding their desired outcome (what they need to achieve and how they need to achieve it)
  3. Only acquire customers with success potential
  4. Create a plan to get the customer from where they are to success
  5. Get super-granular on the steps required to execute that plan
  6. Share that plan with the customer to ensure they know what they need to do to be successful
  7. Ensure they do what they need to do, and you do what you need to do in order to make sure they’re successful
  8. Intervene when they aren’t making the progress they should be making
  9. Intervene when other signals indicate that they aren’t on a positive success vector
  10. Actively seek out and bridge any success gaps that may exist
  11. Proactively share insights gleaned from successful customers to your teams to ensure this cycle continues
  12. Proactively share insights from customers that haven’t been successful to your teams to ensure you won’t make those same mistakes again

In short, because you really do only get paid — the real, long-term kind of paid — after customers are successful, what you should do differently is adopt customer success as your operating model.

  • Words of the Week

Judith picks Bittersweet and Nicola brings Divest.

  • Project Updates

Judith doesn’t want to talk about her project (selling up in London and moving to France) because there is – unbelievably – still no visible progress even after five weeks! And Nicola is very focussed on all matters lead generation.

  • Who or What’s Impressed?

Nicola is excited about upcoming TV programme The Planet of the Apps, a partnership between will.i.am, Gwyneth Paltrow and Gary Vaynerchuk. And both Judith and Nicola have been inspired by Daphne Kapsali’s memoir 100 Days of Solitude which describes her decision to stay on in her family’s home in Sifnos after summer ends. She gives herself 100 days to see if she can become a writer.

Add your details to the VIP Notification List for “Own It! Your Business & Your Life” to enjoy “My Money Moment” by Judith Morgan and her Money Making Magic group, with our compliments. * Click to get started *

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Nicola Cairncross Visit Nicola http://NicolaCairncross.com

Judith Morgan Visit Judith http://JudithMorgan.com

Psst..

“We are looking to answer all of your YOUR burning business questions, bringing our very different skills to the table to help YOU own your business and your life. Just record your question (under 3 minutes please & if you want to, mention your name & website at the beginning) using the Speakpipe app to the right there… hit the pink vertical bar clinging to the right-hand side of this page where you see the microphone symbol”.

OI 095 | Curious but Consistent

In the fifth and final week of Judith’s August holiday, Nicola’s co-host in episode 95 is Sue Revell of MagentaChange.com. Sue brings this week’s challenge, one of her own, namely is it possible to be curious but consistent?

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In the Show..

Sue and Nicola get to know one another. Sue’s career both before and since starting her own business fairly recently has been all about making a difference .They talk about diary zoning, getting new clients via referral, learning to trust, saying yes to more, clearing out space and preparing for September and beyond.

  • What’s Fuelled Their Fire?

Sue’s been presented with the opportunity to lecture 270 MBA students, talking to a new age group for the first time. And Nicola has been thinking some more about top-down consulting, inspired by Frank Kern and Neil Stafford.

  • Client Challenge of the Week

Sue wonders aloud if curiousity and consistency are mutually exclusive. And Nicola shows her how committing to a simple easy-to-follow system, perhaps as little as two blog posts a week, and working with a team very affordable team of outsourcers could mean that consistency becomes a challenge no more. They discuss personal responsibility, loyalty, multiple uses of the same content and How to Be Everywhere Online. Nicola shares with Sue her blueprint for a very affordable automated marketing machine.

  • Words of the Week

Sue chooses Wow and Nicola picks Transformation.

  • Project Updates

Sue is launching her Unstoppable Leaders Lounge on Facebook. And Nicola is happy to see people coming through her new funnel and about the Science of Getting Rich Online.

  • Who or What’s Impressed?

Sue’s been inspired by Joan Kennedy’s video about becoming an artist and Nicola’s loving Hustle by Jesse Tevelow: The Life-Changing Effects of Constant Motion.

Add your details to the VIP Notification List for “Own It! Your Business & Your Life” to enjoy “My Money Moment” by Judith Morgan and her Money Making Magic group, with our compliments. * Click to get started *

Listeners in America can text OWNITPODCAST to 33444 to join the mailing lists, get notified of future podcast episodes and get free gifts. Everyone else click here
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Nicola Cairncross Visit Nicola http://NicolaCairncross.com

Judith Morgan Visit Judith http://JudithMorgan.com

Psst..

“We are looking to answer all of your YOUR burning business questions, bringing our very different skills to the table to help YOU own your business and your life. Just record your question (under 3 minutes please & if you want to, mention your name & website at the beginning) using the Speakpipe app to the right there… hit the pink vertical bar clinging to the right-hand side of this page where you see the microphone symbol”.

OI 094 | Self-Sabotage

Marion Ryan stands in for Judith this week and she brings Client Challenge of the Week: Self-Sabotage. Together she and Nicola brainstorm why we do this and how to find ways to stick with the programme.

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In the Show..

Marion talks about her current business as a franchisee of Slimming World in Ireland and what changes it has brought to her life since last she and Nicola caught up. There’s talk of autumn in the air and spiders, text etiquette, client boundaries, accountability systems, Sarah’s birthday and the pub quiz.

  • What’s Fuelled Their Fire?

Marion is surprised to discover her delight at bar charts, specifically those which measure her performance against other local groups, where she’s doing better than most and where she has work to do. Nicola is inspired by reading about being bigger than the place you fill in the universe and leaving something of value when you go.

  • Client Challenge of the Week

Why do we self-sabotage? How can Nicola and Marion inspire their respective clients to keep on showing up, keep connected to what’s important to them and why they signed up to any particular programme in the first place. Marion commits to do her first Facebook Live video within 3 days of the recording.

  • Words of the Week

Marion chooses Angels and Nicola brings Silly Season.

  • Project Updates

Marion is in the middle of a 15-day promotional window for new joiners in September and she and Nicola agree that when you are passionate about the solution you provide and understand the value you bring, you can’t fail. It’s all about serving people.

Nicola’s focus is on creating content. She is finding it harder than she thought now that everything in the back end of her online business is done, so no tinkering is required. She’s discovering a deep well of passion for the psychological side of her business, the psychology of why.

  • Who or What’s Impressed?

Marion is impressed by the courage and strength of the nominees in each of her groups for the Woman of the Year awards. Tears have been shed! And Nicola is impressed by Frank Kern’s marketing to her after she bought a $5 book of his she suspected she already owned. She’s enjoyed the process of being marketed to by Frank.

Add your details to the VIP Notification List for “Own It! Your Business & Your Life” to enjoy “My Money Moment” by Judith Morgan and her Money Making Magic group, with our compliments. * Click to get started *

Listeners in America can text OWNITPODCAST to 33444 to join the mailing lists, get notified of future podcast episodes and get free gifts. Everyone else click here
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Enjoyed the show?

Please rate and review us in iTunes, it will only take you a minute or two and will help keep the podcast going! Here’s a short video showing you how to do it.

Visit us

Nicola Cairncross Visit Nicola http://NicolaCairncross.com

Judith Morgan Visit Judith http://JudithMorgan.com

Psst..

“We are looking to answer all of your YOUR burning business questions, bringing our very different skills to the table to help YOU own your business and your life. Just record your question (under 3 minutes please & if you want to, mention your name & website at the beginning) using the Speakpipe app to the right there… hit the pink vertical bar clinging to the right-hand side of this page where you see the microphone symbol”.

OI 093 | Lights Under Bushels

Sarah Newton is Nicola’s guest co-host in this episode. Sarah is a teenologist, author, speaker and dragon-slayer. She tells Nicola how her career progressed from working for Disney to being a police officer with young offenders and how she started her own business sixteen years ago so she could continue that work in her own way. Find out more about Sarah at SarahNewton.com and TheYouthExpert.com and hear more in her earlier interview with Nicola here.

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In the Show..

Sarah opens the show with a mini-rant about the unreasonable expectations of the media, that you will drop everything at short notice, including income-producing activities, and their assumption that everyone wants to be on the telly when actually you get better results from radio. She shares a fascinating realisation about the day we entrepreneurs will wield that power for ourselves and not need them any longer. It’s already here.

Nicola’s life has gone quiet. The last two weeks or August feel different, people are away, there are more parking spaces in the high street, and this freedom has afforded her some precious time for thinking.

  • What’s Fuelled Their Fire?

Sarah met a 22 year-old apprentice at a radio station this week who, after her own troubled teenage years, has decided to become a role model for her own daughter and that encounter reminded Sarah why she does the work she does.  Nicola is surprised and delighted to be falling back in love with YouTube.

  • Client Challenge of the Week

Sarah brings her own challenge to the podcast, that of how it feels “braggy” to share photos of her experiences on TV and radio with her social media audience. Nicola teaches her a simple fun, fast and easy way to create whatever she likes whenever she likes and how to work with a VA to share it all across every platform in different formats. There’s nothing like the cred you get from being in the media and it’s a crime not to leverage it. Don’t let us be hiding our lights under bushels when we can help others through our work.

  • Words of the Week

Sarah chooses Marginal Gains and Nicola opts for Re-Charge.

  • Project Updates

Sarah is moving her business from 1-2-1 coaching to being an author and a speaker and working with the media. She’s revamping her websites and writing books to deadlines in her head. She goes with the flow of her own energy and has a flexible system which accommodates her, not vice versa.

Inspired by podcast episode 091 with Jacqueline Rogers, Nicola is re-writing the Science of Getting Rich for the internet age (and for atheists) and proposes that she and Sarah collaborate on re-writing it for teens.

  • Who or What’s Impressed?

Sarah is impressed by all Olympians, even to the extent of being a runner in a small way herself. And Nicola loves Grum.co which enables the creation and scheduling of Instagram posts from your computer (not just your mobile).

Recommendations:

The video about the Irish boys

Sarah’s book choice – Creativity Inc.

Nicola’s book choice – Orbiting the Giant Hairball

Nicola’s social media schedule download

Add your details to the VIP Notification List for “Own It! Your Business & Your Life” to enjoy “My Money Moment” by Judith Morgan and her Money Making Magic group, with our compliments. * Click to get started *

Listeners in America can text OWNITPODCAST to 33444 to join the mailing lists, get notified of future podcast episodes and get free gifts. Everyone else click here
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Enjoyed the show?

Please rate and review us in iTunes, it will only take you a minute or two and will help keep the podcast going! Here’s a short video showing you how to do it.

Visit us

Nicola Cairncross Visit Nicola http://NicolaCairncross.com

Judith Morgan Visit Judith http://JudithMorgan.com

Psst..

“We are looking to answer all of your YOUR burning business questions, bringing our very different skills to the table to help YOU own your business and your life. Just record your question (under 3 minutes please & if you want to, mention your name & website at the beginning) using the Speakpipe app to the right there… hit the pink vertical bar clinging to the right-hand side of this page where you see the microphone symbol”.

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OI 092 | Perpetually Seeking Freedom

Irene Conlin of Building Top Companies stands in for Judith in the second week of her August holiday. Irene brings Client Challenge of the Week which is about her own perpetual desire as her business grows for even more freedom.

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In the Show..

Irene introduces herself to the podcast audience and then has a little rant about 750 houses being built on the greenfield site which is the beautiful view from her office window; she’s been to a futile local Council planning meeting and then she realises she has infinite choice about where she lives. And she also explains about mini-breaks being exhausting!

Nicola describes two referrals she’s enjoyed this week but where both were looking for her best work at either rock-bottom prices or for free. And how and why she found those opportunities very easy to turn away.

  • What’s Fuelled Their Fire?

Irene’s been ignited by passionate people who love what they do, thinking of the Olympic athletes and also of the volunteers she met a one of England’s stately homes. Nicola’s fuelled her fire with YouTube, discovering that one of her own  videos has been viewed 200,000 times!

  • Client Challenge of the Week

Irene steps up to brainstorm with Nicola matters surrounding her core value of freedom, and how she feels it is compromised at times by her business. With each successful iteration of the business she feels increasingly trapped and responsible, and thus the desire is born to keep reinventing the wheel so as to create an escape route for herself.  Nicola and Irene debate membership sites and whether the business owners themselves in mastermind groups would be a better focus for Irene’s work and whether those same clients would appreciate Irene’s membership club more than managers, who Nicola sees as employees. Irene gets plenty to think about!

  • Words of the Week

Irene chooses Attitude and Nicola goes for Reflect.

  • Project Updates

In offering a free trial of her membership site to 400 contacts on LinkedIn, Irene attracts an enquiry from an trade association which opens the door for a possible JV. And Nicola explains that she has stopped doing anything new which enables her main focus to become marketing what she’s already got. She still on a strict diet of No New Projects.

  • Who or What’s Impressed?

Irene is impressed by business owners who give it a go and risk all. She regards them as magnificent people. And NIcola’s impressed this week by Buffer Pro.

Hear more from Irene and Nicola here.

Add your details to the VIP Notification List for “Own It! Your Business & Your Life” to enjoy “My Money Moment” by Judith Morgan and her Money Making Magic group, with our compliments. * Click to get started *

Listeners in America can text OWNITPODCAST to 33444 to join the mailing lists, get notified of future podcast episodes and get free gifts. Everyone else click here
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Enjoyed the show?

Please rate and review us in iTunes, it will only take you a minute or two and will help keep the podcast going! Here’s a short video showing you how to do it.

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Nicola Cairncross Visit Nicola http://NicolaCairncross.com

Judith Morgan Visit Judith http://JudithMorgan.com

Psst..

“We are looking to answer all of your YOUR burning business questions, bringing our very different skills to the table to help YOU own your business and your life. Just record your question (under 3 minutes please & if you want to, mention your name & website at the beginning) using the Speakpipe app to the right there… hit the pink vertical bar clinging to the right-hand side of this page where you see the microphone symbol”.

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OI 091 | Shoulds Over Passion

Do you do what you should or follow your passion in business? Can we combine the two for love and profit?

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In the Show..

Jacqueline Rogers of The Athena Network is Nicola’s first stand-in guest during the five weeks of Judith’s August holiday.  Nicola and Jacqueline warm up for the show by discussing their children and grandchildren and white-labelling with Amazon and Ali Baba.

  • What’s Fuelled Their Fire?

Jacqueline has been absorbed by old books on metaphysical topics, she mentions Thomas Troward and Wallace Wattles, of whom more later. Nicola succumbed to John Penberthy’s You Tube video training she mentioned last week.

  • Client Challenge of the Week

Are you tempted by the seductions of the new when it comes to your own business or would be it better to be exploring the hidden potential of the business you already own? How to fall back in love with your existing business, think of it like a marriage, enjoy date nights and more. What would you love to create and can you be doing that with what you have already started, or will you succumb and start something new? Nicola and her guest describe that they both have a self-imposed embargo on anything new.

  • Words of the Week

Jacqueline chooses Integration and Nicola selects Passion.

  • Project Updates

Jacqueline is editing Wallace Wattles’ The Science of Getting Rich and updating it for a female readership in the 21st century. She has to get the final edit to the publisher within five days. Nicola explains why she’s slashed and burned her list of anyone who doesn’t open or click, following Ryan Levesque’s book Ask.

  • Who or What’s Impressed?

Jacqueline is loving ITV’s Brief Encounters based on Jacqueline gold’s book Good Vibrations, It tells the stories of women who started party planning in their own homes in the lingerie and sex toy business in the 1980s as a way of becoming business owners and supplementing their income. Nicola again recommends Prof Brian Cox on the BBC on Forces of Nature, which scientific thought is backing up her focus on woo woo right now, how and why she’s finding it both comforting and mind-blowing at the same time.

Add your details to the VIP Notification List for “Own It! Your Business & Your Life” to enjoy “My Money Moment” by Judith Morgan and her Money Making Magic group, with our compliments. * Click to get started *

Listeners in America can text OWNITPODCAST to 33444 to join the mailing lists, get notified of future podcast episodes and get free gifts. Everyone else click here
Visit LeadPages to get this text signup service – LeadDigits – for your own business

Enjoyed the show?

Please rate and review us in iTunes, it will only take you a minute or two and will help keep the podcast going! Here’s a short video showing you how to do it.

Visit us

Nicola Cairncross Visit Nicola http://NicolaCairncross.com

Judith Morgan Visit Judith http://JudithMorgan.com

Psst..

“We are looking to answer all of your YOUR burning business questions, bringing our very different skills to the table to help YOU own your business and your life. Just record your question (under 3 minutes please & if you want to, mention your name & website at the beginning) using the Speakpipe app to the right there… hit the pink vertical bar clinging to the right-hand side of this page where you see the microphone symbol”.

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