At any stage of running your own business, whose advice should you listen to?
In the Show..
Nicola’s clearing all her stuff in preparation for the move to Stoupa and Judith is contemplating the double-edged sword that is virtual working where never needing to go out is both a pro and a con. N&J both believe their lives will open up with their impending travels and recognise how virtual working has contributed to their feeling the need for that.
- What’s Fuelled Their Fire?
Judith tells the story of a new client who helped her to remember that marketing is a long game, and Nicola is exploring the opportunities presented by having and anticipating more leisure time.
- Client Challenge of the Week
- Whose advice should you listen to?
- How do you find your gurus?
- What if several of your faves tell you completely different strategies? Which ones do you follow then?
- What if you see your gurus advising one thing and doing another?
- Words of the Week
Nicola chooses Sparse, to reflect the state of her home, and Judith brings Fantastic for a very similar reason.
- Project Updates
Nicola is tweaking her online diary to reflect Greek-friendly times for both her and her clients in anticipation of the Big Move in October, and also she’s experimenting with Trip Wires where you offer your website visitor, after they have opted-in at your lead magnet, the opportunity to spend a small amount of money and become a paying customer at say $9.99.
Judith is relieved to have received the last piece of paper she needs to sell her flat – after FIVE MONTHS – and vowing never to buy another leasehold property ever again, where you control so little.
- Who or What’s Impressed?
Judith is impressed by Ady at London’s Heathrow and the air traffic controllers at NATS as seen on the BBC’s Skies Above Britain, and also by Lisa Warner who is producing the first ever Facebook Live that she (Judith) can bear to watch without squirming. Lisa and husband Glenn are doing the same thing J&N are involved in, but they are ahead in that they sold their home and all its contents much earlier this year. Will they go abroad? Will they buy a boat? What’s next for the Warners? Watch Lisa live at her Fink Cards FB Page.
Nicola is impressed by daughter Phoebe’s oldest friend Keturah who is travelling in Australia, Bali and India and feeling homesick to miss out on her first contemporary to be getting engaged to be married and not being able to go to the party. Nicola’s view is that Keturah is brave and forming her personality and doing what all her friends would secretly love to be doing too, if not now then later in life.
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Visit Nicola http://NicolaCairncross.com
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