OI 093 | Lights Under Bushels

Sarah Newton is Nicola’s guest co-host in this episode. Sarah is a teenologist, author, speaker and dragon-slayer. She tells Nicola how her career progressed from working for Disney to being a police officer with young offenders and how she started her own business sixteen years ago so she could continue that work in her own way. Find out more about Sarah at SarahNewton.com and TheYouthExpert.com and hear more in her earlier interview with Nicola here.

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In the Show..

Sarah opens the show with a mini-rant about the unreasonable expectations of the media, that you will drop everything at short notice, including income-producing activities, and their assumption that everyone wants to be on the telly when actually you get better results from radio. She shares a fascinating realisation about the day we entrepreneurs will wield that power for ourselves and not need them any longer. It’s already here.

Nicola’s life has gone quiet. The last two weeks or August feel different, people are away, there are more parking spaces in the high street, and this freedom has afforded her some precious time for thinking.

  • What’s Fuelled Their Fire?

Sarah met a 22 year-old apprentice at a radio station this week who, after her own troubled teenage years, has decided to become a role model for her own daughter and that encounter reminded Sarah why she does the work she does.  Nicola is surprised and delighted to be falling back in love with YouTube.

  • Client Challenge of the Week

Sarah brings her own challenge to the podcast, that of how it feels “braggy” to share photos of her experiences on TV and radio with her social media audience. Nicola teaches her a simple fun, fast and easy way to create whatever she likes whenever she likes and how to work with a VA to share it all across every platform in different formats. There’s nothing like the cred you get from being in the media and it’s a crime not to leverage it. Don’t let us be hiding our lights under bushels when we can help others through our work.

  • Words of the Week

Sarah chooses Marginal Gains and Nicola opts for Re-Charge.

  • Project Updates

Sarah is moving her business from 1-2-1 coaching to being an author and a speaker and working with the media. She’s revamping her websites and writing books to deadlines in her head. She goes with the flow of her own energy and has a flexible system which accommodates her, not vice versa.

Inspired by podcast episode 091 with Jacqueline Rogers, Nicola is re-writing the Science of Getting Rich for the internet age (and for atheists) and proposes that she and Sarah collaborate on re-writing it for teens.

  • Who or What’s Impressed?

Sarah is impressed by all Olympians, even to the extent of being a runner in a small way herself. And Nicola loves Grum.co which enables the creation and scheduling of Instagram posts from your computer (not just your mobile).

Recommendations:

The video about the Irish boys

Sarah’s book choice – Creativity Inc.

Nicola’s book choice – Orbiting the Giant Hairball

Nicola’s social media schedule download

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OI 092 | Perpetually Seeking Freedom

Irene Conlin of Building Top Companies stands in for Judith in the second week of her August holiday. Irene brings Client Challenge of the Week which is about her own perpetual desire as her business grows for even more freedom.

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In the Show..

Irene introduces herself to the podcast audience and then has a little rant about 750 houses being built on the greenfield site which is the beautiful view from her office window; she’s been to a futile local Council planning meeting and then she realises she has infinite choice about where she lives. And she also explains about mini-breaks being exhausting!

Nicola describes two referrals she’s enjoyed this week but where both were looking for her best work at either rock-bottom prices or for free. And how and why she found those opportunities very easy to turn away.

  • What’s Fuelled Their Fire?

Irene’s been ignited by passionate people who love what they do, thinking of the Olympic athletes and also of the volunteers she met a one of England’s stately homes. Nicola’s fuelled her fire with YouTube, discovering that one of her own  videos has been viewed 200,000 times!

  • Client Challenge of the Week

Irene steps up to brainstorm with Nicola matters surrounding her core value of freedom, and how she feels it is compromised at times by her business. With each successful iteration of the business she feels increasingly trapped and responsible, and thus the desire is born to keep reinventing the wheel so as to create an escape route for herself.  Nicola and Irene debate membership sites and whether the business owners themselves in mastermind groups would be a better focus for Irene’s work and whether those same clients would appreciate Irene’s membership club more than managers, who Nicola sees as employees. Irene gets plenty to think about!

  • Words of the Week

Irene chooses Attitude and Nicola goes for Reflect.

  • Project Updates

In offering a free trial of her membership site to 400 contacts on LinkedIn, Irene attracts an enquiry from an trade association which opens the door for a possible JV. And Nicola explains that she has stopped doing anything new which enables her main focus to become marketing what she’s already got. She still on a strict diet of No New Projects.

  • Who or What’s Impressed?

Irene is impressed by business owners who give it a go and risk all. She regards them as magnificent people. And NIcola’s impressed this week by Buffer Pro.

Hear more from Irene and Nicola here.

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Psst..

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OI 091 | Shoulds Over Passion

Do you do what you should or follow your passion in business? Can we combine the two for love and profit?

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In the Show..

Jacqueline Rogers of The Athena Network is Nicola’s first stand-in guest during the five weeks of Judith’s August holiday.  Nicola and Jacqueline warm up for the show by discussing their children and grandchildren and white-labelling with Amazon and Ali Baba.

  • What’s Fuelled Their Fire?

Jacqueline has been absorbed by old books on metaphysical topics, she mentions Thomas Troward and Wallace Wattles, of whom more later. Nicola succumbed to John Penberthy’s You Tube video training she mentioned last week.

  • Client Challenge of the Week

Are you tempted by the seductions of the new when it comes to your own business or would be it better to be exploring the hidden potential of the business you already own? How to fall back in love with your existing business, think of it like a marriage, enjoy date nights and more. What would you love to create and can you be doing that with what you have already started, or will you succumb and start something new? Nicola and her guest describe that they both have a self-imposed embargo on anything new.

  • Words of the Week

Jacqueline chooses Integration and Nicola selects Passion.

  • Project Updates

Jacqueline is editing Wallace Wattles’ The Science of Getting Rich and updating it for a female readership in the 21st century. She has to get the final edit to the publisher within five days. Nicola explains why she’s slashed and burned her list of anyone who doesn’t open or click, following Ryan Levesque’s book Ask.

  • Who or What’s Impressed?

Jacqueline is loving ITV’s Brief Encounters based on Jacqueline gold’s book Good Vibrations, It tells the stories of women who started party planning in their own homes in the lingerie and sex toy business in the 1980s as a way of becoming business owners and supplementing their income. Nicola again recommends Prof Brian Cox on the BBC on Forces of Nature, which scientific thought is backing up her focus on woo woo right now, how and why she’s finding it both comforting and mind-blowing at the same time.

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Psst..

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OI 090 | Eliminate Delay

Returning to the wisdom of Thomas Leonard’s The Portable Coach and specifically to number 12 of the 28 Surefire Strategies for Business and Personal Success. #12 is about how to eliminate delay.

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In the Show..

Nicola’s children are back from a holiday in Ibiza with their Dad while Nicola’s been for her first grief counselling appointment. Judith is back on the green juice, 50% fluent in French after two months with Duolingo, working on two keyboards simultaneosly, both of which have at least one letting malfunctioning (!) and she’s realised she’s only worked 67 hours in July. This last realisation is important because it is what she said she wanted to achieve, space in her life to enjoy afternoons in the sunshine, of which there has been plenty in the UK recently.

  • What’s Fuelled Their Fire?

Nicola surprises Judith by explaining the extent to which she is getting into woo woo with Tony Robbins’ documentary I Am Not Your Guru, the Law of Attraction, Brian Cox on the BBC, Vishen Lakhiani’s video How To Be Unf***withable and his book The Code of the Extraordinary Mind. And Judith is enjoying her clients sharing their holiday photos on Facebook, illustrating that they are enjoying wonderful lives which is central to her work with them.

  • Client Challenge/Opportunity of the Week

#12 of 28 Surefire Strategies for Business and Personal Success by Thomas J. Leonard, taken from his book The Portable Coach, is Eliminate Delay.

Respond immediately to your every task or concern, take pride in doing it. Set up a system and make sure anyone who deals with you never experiences delay. Exert extra effort to learn quickly and immediately integrate whatever changes are necessary. Here are some tips to guide you:

  • When faced with a difficult decision, rather than trying to process the pros and cons, figure out how to reduce risk and consequences of both options instead.
  • Procrastination is a form of anger/resentment. Identify what you’re ticked about that is causing you to procrastinate.
  • When you base your life on your values, your decisions and actions come easily and delay becomes negligible.
  • Words of the Week

Nicola picks Segmentation as she’s involve in doing rather a lot of that at the moment. Judith chooses Quaintrelle, a woman who emphasizes a life of passion, expressed through personal style, leisurely pastimes, charm, and the cultivation of life’s pleasures.

  • Project Updates

Judith invites Nicola to update her on the progress of the two sales letters for the summit recordings and, live on air, they debate the next steps, an initial opt-in, the offering of a sample recording, targeting a personal development niche interested in inspiration and something called co-registration. Nicola tells of her continuing adventres with Facebook Live, still aiming to achieve 30 days.

  • Who or What’s Impressed?

Judith thought she was going to have to say “no-one” for the first time in ninety episodes until a very reluctant client bravely showed up to a coaching call when she really didn’t want to. And Nicola is impressed by John Penberthy, a YouTube genius, specifically his Tube Traffic Mastery course.

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OI 089 | Keeping Track of Your Progress

What systems do you use to keep track of the progress you are making towards your goals and intentions? Is it just you, are you reporting in to yourself? Or do you have a buddy/accountability partner? Nicola and Judith describe a couple of systems you might find useful for keeping track of your progress.

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In the Show..

In a week which has been hot, hot, hot in the UK, Nicola has been trying to work in her garden and finding her broadband unwilling or unable. And Judith’s been taking great heart from the engagement on Facebook as she talks about getting rid of her stuff and enjoying life’s essentials.

  • What’s Fuelled Their Fire?

Judith’s fire has been fuelled by the thought of being able to offer the summit recordings as a sales incentive during August, and Nicola’s spent the weekend working on personal goals and intentions, doing the exercises in her favourite personal development books ending up feeling in a very good place.

  • Client Challenge of the Week

What systems can you use to keep track of progress you are making towards your goals and intentions? Nicola describes the free tools you can download from EOSWorldwide.com including a weekly meeting agenda. Judith describes a 5-point system of reviewing your week or month as it happened and what you can learn from that.

  • Words of the Week

Nicola chooses Ritual and Judith opts for Adapt.

  • Project Updates

Nicola is on Day 8 of her 30-day Facebook Live challenge, creating content she can use to market her businesses and upload to You Tube too. Judith’s project is still her house move and she’s learning the new places for everything as she downsizes and how she over-zealously clutter-cleared her tin opener too soon.

  • Who or What’s Impressed?

Judith is impressed by writer Anne Lamott’s post which had 62,000 Likes, 45,000 shares and 3,000 comments on Facebook! And also by Beelivery.com who will deliver emergency grocery and household items to you within 90 minutes in many major cities across the UK and nationwide. Put in your postcode and see if they serve you.

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Psst..

“We are looking to answer all of your YOUR burning business questions, bringing our very different skills to the table to help YOU own your business and your life. Just record your question (under 3 minutes please & if you want to, mention your name & website at the beginning) using the Speakpipe app to the right there… hit the pink vertical bar clinging to the right-hand side of this page where you see the microphone symbol”.

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OI 088 | Time for a Refresh?

When is the right time for a refresh of your website, sales pages or client offers? Probably not as often as you think and not for the reasons you might think either!

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In the Show..

Nicola’s been re-writing her business plan, sufficient only to create a fabulous life with 10 ideal Clicks & Leads clients and 200 members of her Inner Circle.

The purchaser of Judith’s property has gone on holiday for three weeks without anything concrete having been agreed, but Judith feels pretty confident about their verbal agreement and this week will begin packing and camping out in her own home.

  • What’s Fuelled Their Fire?

Nicola has been making a plan to leverage all the training content she’s ever created and build an online community. Judith’s realised something from free language learning app Duolingo which is about motivation and how those principles might help her clients.

  • Client Challenge/Opportunity of the Week

Is it time for a refresh of your website, sales pages and content, whether your clients, prospects and visitors want it or not? Today Judith and Nicola debate the creator’s need for new, new, new and the temptation to fix and refresh something when nothing is wrong, or when the refresh doesn’t solve the real problem. Here are some ideas which will satisfy both your need for new and those of your customers for things to be reassuringly familiar and easy to navigate.

  • Words of the Week

Nicola picks Laughter and Judith chooses Excellence.

  • Project Updates

Still thinking about their two sales letters for the Summit recordings, Nicola explains the plan for split-testing which one works best.  Judith’s going to work on the copy for the upsell page which offers membership of the Pro Facebook Group for an additional $100, and J&N still need to create a radio advert for insertion into the weekly podcast.

  • Who or What’s Impressed?

Judith was impressed by the British sporting excellence on display last weekend, specifically Lewis Hamilton, Andy Murray and Heather Watson. And Nicola’s been impressed this week by both Bean Ninjas, and Open Broadcaster which enables you to do Facebook Live from your desktop or laptop instead of just your phone.

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Psst..

“We are looking to answer all of your YOUR burning business questions, bringing our very different skills to the table to help YOU own your business and your life. Just record your question (under 3 minutes please & if you want to, mention your name & website at the beginning) using the Speakpipe app to the right there… hit the pink vertical bar clinging to the right-hand side of this page where you see the microphone symbol”.

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OI 087 | Become Irresistibly Attractive to Yourself

In this week’s podcast, Nicola and Judith return to Thomas J. Leonard’s 28 Surefire Strategies for Business and Personal Success and talk about #8: Become Irresistibly Attractive to Yourself. 

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In the Show..

Judith is excited by the big upset in the tennis – Djokovic is out of Wimbledon in Week One! – and about being global in her business. Nicola’s enjoyed a quiet week, getting some sun in her garden, binge watching Game of Thrones and getting her hair done with her best mate, Kim.

  • What’s Fuelled Their Fire?

Nicola’s fire has been fuelled by following the sales letter format not just to write the sales letter for the summit recordings but also for other pages on her sites. And Judith has two clients celebrating charging what they are really worth, which has given rise to reminders about it being easier to make sales and run your business when your clients can easily afford you and demonstrate that they understand your worth and appreciate your value in the prices they choose to pay you.

  • Client Challenge of the Week

TJL’s Surefire Strategy # is Become Irresistibly Attractive to Yourself:

Do things that make you feel good and proud of yourself. Ask yourself “What am I doing in my life that’s unattractive to me? Are those things benefiting me in ways I could eliminate? Is there anything that used to be OK but is bad for me now?” Stop trying to meet other people’s expectations. Start meeting your own. Be yourself.

  • Do something good for someone who “doesn’t deserve it”
  • Give something away where you would normally charge
  • Admit something important that you haven’t, but need to
  • End a habit or practice that you don’t feel good about
  • Identify the one quality you don’t currently have that you really want to have, then take 30 days to develop it.
  • Words of the Week

Judith picks Surprise (because everything is) and Nicola chooses Launch.

  • Project Updates

Nicola is re-creating her online community on new software because she’s missed it and Judith is full steam ahead with her own personal project of selling up and moving to France.

  • Who or What’s Impressed?

Judith’s been impressed by the little tiger who’s buying her flat using bridging finance, especially her negotiation skills, and Nicola’s excited about MemberMouse which is the software she’s using for the re-launch of the membership part of her website.

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Psst..

“We are looking to answer all of your YOUR burning business questions, bringing our very different skills to the table to help YOU own your business and your life. Just record your question (under 3 minutes please & if you want to, mention your name & website at the beginning) using the Speakpipe app to the right there… hit the pink vertical bar clinging to the right-hand side of this page where you see the microphone symbol”.

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OI 086 | Sales Letters and Compelling Offers

Today Nicola and Judith talk about the important of storytelling and starting to work on creating sales letters for the Summit recordings using simple guidelines for how to create compelling offers. They also realise they can apply the same principles to other offers in their respective businesses, something they knew already but hadn’t got around to.

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In the Show..

Judith’s property sale is back on and Nicola and Nelson are focussed on beating back the slugs and snails in Nicola’s garden which are eating her flowers and plants.

  • What’s Fuelled Their Fire?

Nicola enthuses about simple structures, especially those as supplied by Dan Norris. And Judith has been affirmed by the support, kindness, advice and understanding from her clients, which isn’t their job – it’s hers!

  • Client Challenge of the Week

Beginning to think about creating an evergreen sales letter for the summit recordings, Nicola and Judith debate how best to do it, bearing in mind “The five elements of a compelling offer”. Nicola’s been working on some of her pages using Kevin Rogers, The Copychief‘s format which include four essential facts people need to know before they’ll buy, and the six reasons why prospects need to buy now.

Recommended resources: Harrison Amy’s 41 Classic Copywriting Headline Templates and Copy Chief’s Sales Letter format.

  • Words of the Week

Judith chooses Stickability and Nicola picks Storytelling.

  • Project Updates

Neither Nicola or Judith have much to report this week, they are focussed on an imminent afternoon of sales letter writing.

  • Who or What’s Impressed?

Nicola and Sarah are enjoying Game of Thrones and Judith tells a wonderful story of the British tennis player, Marcus Willis, who nearly gave up professional tennis and who, on the first day of Wimbledon 2016 and ranked 772 in the world, beat the guy ranked at 54 and won £50,000! Sadly he meets Roger Federer next…

Add your details to the VIP Notification List for “Own It! Your Business & Your Life” to enjoy “My Money Moment” by Judith Morgan and her Money Making Magic group, with our compliments. * Click to get started *

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Psst..

“We are looking to answer all of your YOUR burning business questions, bringing our very different skills to the table to help YOU own your business and your life. Just record your question (under 3 minutes please & if you want to, mention your name & website at the beginning) using the Speakpipe app to the right there… hit the pink vertical bar clinging to the right-hand side of this page where you see the microphone symbol”.

 

OI 085 | Perseverance

Will perseverance guarantee or enhance your chances of business success? J&N were inspired by advice from one of the summit speakers, who cited perseverance as the reason for his own success, to think about when you should press on and when you might pivot instead.

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In the Show..

Monday morning was very rainy and both Nicola and Judith were experiencing adrenaline come-down from the summit weekend and a degree of exhaustion, This manifested in different ways but created trying days for each of them. Happily, Tuesday dawned.

  • What’s Fuelled Their Fire?

Nicola’s excited about her new artisan foods matching software, and Judith’s been inspired by the rave reviews of those who attended the summit weekend live and their feedback enabled her to feel pride in the worthwhile project to which the podcast has given birth.

  • Client Challenge of the Week

When should you persevere with your business idea and when should you switch to another? Nicola and Judith debate their various business experiences around what worked and what didn’t and where perseverance played a role. How long does each different sort of business require that you get your head down, do the work, bat away distractions from other genius ideas and just focus for a successful outcome?

Book Recommendation: The Dip by Seth Godin

  • Words of the Week

Judith chooses Kindness and Nicola picks Time.

  • Project Updates

After a couple of months dominated by the virtual summit, J & N compare notes on what worked and what didn’t. Both appear reluctant to ever commit to such a thing again. Were the live days on the weekend both too long at 9 interviews each? Would a shorter day be better for live attendees and organisers alike? If so, would the product thus created, the recordings, be less compelling? What are the other upsides of having undertaken this project? How does being in momentum about anything you are passionate about draw other good results into your reality?

  • Who or What’s Impressed?

Nicola and her sister, Sarah, are thrilled with their decision to sign up with Gousto – get £25 off your first box here – and they are enjoying a variety of healthy recipes which they cook fresh every evening.

Judith tells the story of John, the controller at the local taxi firm, Safe Cars, who helped her to get Mitsy into her carrying box and deliver her to her new forever home, after she expensively bungled her first attempt earlier in the week. All’s well that ends well.

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Psst..

“We are looking to answer all of your YOUR burning business questions, bringing our very different skills to the table to help YOU own your business and your life. Just record your question (under 3 minutes please & if you want to, mention your name & website at the beginning) using the Speakpipe app to the right there… hit the pink vertical bar clinging to the right-hand side of this page where you see the microphone symbol”.

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OI 084 | Business Budgets, Especially for Marketing

Business budgets are the topic of today’s podcast, specifically marketing budgets. How much should you be ear-marking in your business budget for selling your stuff and your services?

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In the Show..

Nicola walked 15,000 steps to attend Wild Life at the weekend and see her son, Nelson, appear as a DJ.  She tells also about a luxury day off, hanging out with some of her international online marketing friends. Judith’s property deal could be back on, she’s loving living with less and carrying on with her plans to move regardless.

  • What’s Fuelled Their Fire?

Judith’s fire was fuelled by Alice’s lovely comment that she was buying the Summit recordings to sponsor the podcast, just as we had hoped listeners would after 84 episodes. Nicola’s excited about our latest podcast download figures. A new episode will peak early at 400-500 downloads and there are regularly 90 a day.

  • Client Challenge of the Week?

Business budgets generally and marketing budgets specifically. How much should you set aside (above the line) and reinvest in your business to make sales BEFORE you pay your overheads and draw money out of your business for yourself? Recommended Book: Profit First by Michael Michalowicz.

  • Words of the Week

Judith chooses Rain and Nicola picks Execution.

  • Project Updates

By the time listeners hear this episode, number 084, the live summit will be over. Judith & Nicola are in the final stages of preparation for the eighteen hours going out live over the weekend of 18th and 19th June 2016. Pre-sales are up to $759.60 and N&J are in discussion about how much of that to reinvest and on what, in order to promote the podcast going forward, and they are eagerly anticipating the upcoming Thunderclap to 360,000 people on Friday 17th June. Nicola is proud that, being an early adopter to Go To Webinar from way back, she has the version with allows up to 1,000 attendees on each of the two days which would be less than a third of one percent of the social reach of the Thunderclap able to get on to the summit LIVE! Wouldn’t it be wonderful to have a full house?

  • Who or What’s Impressed?

Nicola and her sister Sarah have signed up to food delivery service Gousto and Judith’s boning up on her French with free language app Duolingo.

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Judith Morgan Visit Judith http://JudithMorgan.com

Psst..

“We are looking to answer all of your YOUR burning business questions, bringing our very different skills to the table to help YOU own your business and your life. Just record your question (under 3 minutes please & if you want to, mention your name & website at the beginning) using the Speakpipe app to the right there… hit the pink vertical bar clinging to the right-hand side of this page where you see the microphone symbol”.

OI 083 | How to Build a Brand Online

In today’s podcast, Nicola and Judith debate how to build a brand online, particularly in light of one of Nicola’s clients who isn’t necessarily prepared to become the face of her new business. At the beginning of the discussion J&N do not know how or if it can happen, but they find some useful thoughts on the topic for the reluctant video star.

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In the Show..

Nicola’s bagged a couple of new big clients, referrals for Clicks and Leads and her son, Nelson, is DJing at the upcoming Wild Life Festival in Shoreham. Judith’s clutter-clearing via Freecycle and Gumtree even though her buyer has threatened to pull out of the purchase. Judith’s got just three days to rescue it. Can it be salvaged? We shall see.

  • What’s Fuelled Their Fire?

Judith was happy to return to work, refreshed after a week off, and get on top of her admin. She’s resolved to continue with her strategy of reducing her working hours to about half a business day each weekday. She’s excited and upbeat about her impending move (fingers crossed) and scared too but knows that listening to the speaker interviews on the upcoming Summit weekend will shore up her confidence again.

Nicola’s pushing ahead with the creation of the first iteration of her artisan foods software which will match producers with buyers. The software is being created by Serbian Zoltan and plans are for an imminent soft launch with food producers being able to upload their first three products for free.

  • Client Challenge of the Week

Can you build a brand online without being the face of it? What if you are a reluctant video star, or your day job precludes you being all over social media in your own name or face? Can your logo and your brand personality and values, and your blog, do the job for you? Yes, J&N decide that they think it can.

  • Words of the Week

Nicola picks Creativity and Judith chooses Patience.

  • Project Updates

Summit pre-sales are up to $488 which was always Judith’s goal and is the first direct podcast income in 80+ episodes over a year and a half. This bodes well for ongoing sales of a great evergreen product which will mean N&J can extend the reach of Own It! the podcast.

10 days and counting to the summit, Judith and Nicola have successfully tested Go to Webinar recommending the Go to Webinar app for all mobile phones and tablets. The speaker schedule has been finalised on Trello and publicised on the summit website and circulated to all speakers. The Thunderclap reach is up over 350,000 with many more speakers yet to join in. Nicola’s been social media sharing every day and has commissioned the 18 speaker images we need to show while the audios are playing on the live weekend.

Judith confesses that she’s looking forward to it all being over for the very best of reasons. To have undertaken so much extra work on top of normal workload for the last ten weeks has been testing at times, but well worth it.

  • Who or What’s Impressed?

Nicola talks about Caitlyn Jenner which provokes a lengthy conversation about the special challenges of being transgender. And Judith is impressed by all those going through special challenges of any sort, which they simple fold into their lives and find ways to manage, cope with, solve and emerge from. If that’s you, kudos. We’ve noticed.

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Psst..

“We are looking to answer all of your YOUR burning business questions, bringing our very different skills to the table to help YOU own your business and your life. Just record your question (under 3 minutes please & if you want to, mention your name & website at the beginning) using the Speakpipe app to the right there… hit the pink vertical bar clinging to the right-hand side of this page where you see the microphone symbol”.

OI 082 | Unhook Yourself from the Future

Continuing with our series of challenges taken from The Portable Coach by Thomas J. Leonard, in this week’s podcast Nicola and Judith debate the second of his 28 Strategies for Business and Personal Success – Unhook Yourself from the Future.

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In the Show..

Nicola’s been out and about over the bank holiday weekend, enjoying the Brighton Food Festival and helping her singing sister Heather cull her overfull wardrobe. And Judith’s off work this week packing up her stuff and selling and recycling and donating it, in anticipation of her house move.

  • What’s Fuelled Their Fire?

Judith decided to take three complete days of rest and relaxation over the bank holiday weekend, not doing any work or over-responding to emails or being digitally addicted. The outcome was that by Monday night she was enthusiastic again about this week’s business commitments, however few due to her holiday. The break worked like magic to re-fuel her fire. And Nicola is, as ever, excited about social media, specifically Kerwin Rae challenging himself to create measurable sales using Snapchat.

  • Client Challenge of the Week

Unhook yourself from the Future

Focus on the “now”. Free yourself of the worries of tomorrow and yesterday. Always affirm “I’ll focus completely on my family while I’m with them and totally on work while I’m there”. A smooth and secure present-time orientation is the most effective way to attract a better future. 

  • Give up a lifelong dream that hasn’t been progressing well.
  • Put all of your goals aside for 30 days and just do what you feel like doing each day.
  • Identify three “if…thens” in your life, meaning things you are doing now in order to have something later and, instead, work on the “then”, the ultimate goal, directly.
  • Words of the Week

Judith chooses Freecycle and Nicola picks Social.

  • Project Updates

All 18 Summit speakers have been recorded, blogged about and scheduled for the summit weekend itself.  The Thunderclap campaign is safe with over 100 sponsors. Judith is talking to the speakers about being affiliates and experiencing approximately a 50% take-up rate, and helping those out with links and copy. On 10th June the speakers will be asked to join the Thunderclap which should take up the social reach enormously.

For now, all efforts are going into marketing so that people can attend for free (Silver), or buy the evergreen products at the Gold and Platinum levels, thus monetising the podcast and allowing J&N to grow the podcast’s reach utilising the sales income. The blog competition’s deadline was midnight on 31st May and THREE entries came in during the last couple of hours!

Both Judith and Nicola have work to do – Nicola on the schedule and Judith on the re-recording of one of the adverts in the show.

Nicola’s also working on a second project (artisan foods) and has Zoltan, her programmer, working on creating a matching software for her.

Who or What’s Impressed?

Judith was impressed by 18th summit speaker, Neil Stafford, who is a membership site expert, specifically that his football coaching membership site encouraged girls equally to the boys.

Nicola’s been impressed by people having a go at Snapchat without knowing what results it’s going to bring, the experimenters.

Add your details to the VIP Notification List for “Own It! Your Business & Your Life” to enjoy “My Money Moment” by Judith Morgan and her Money Making Magic group, with our compliments. * Click to get started *

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Nicola Cairncross Visit Nicola http://NicolaCairncross.com

Judith Morgan Visit Judith http://JudithMorgan.com

Psst..

“We are looking to answer all of your YOUR burning business questions, bringing our very different skills to the table to help YOU own your business and your life. Just record your question (under 3 minutes please & if you want to, mention your name & website at the beginning) using the Speakpipe app to the right there… hit the pink vertical bar clinging to the right-hand side of this page where you see the microphone symbol”.

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OI 081 | Become Incredibly Selfish

Following Nicola’s suggestion that challenges/opportunities of the week could usefully by drawn from Thomas Leonard’s book, The Portable Coach, this week the podcast is about TJL’s first of 28 Strategies for Business and Personal Success – Become Incredibly Selfish.

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In the Show..

Nicola opens this week’s show with the story of trying to help a client create a brand without wanting to share her personality or face or name to the business, a reluctant star. And Judith decides that this week is about relaxing, breathing and allowing, being chilled in adversity, and letting the solicitors take the strain after last week’s two expensive and frightening bombshells.

  • What’s Fuelled Their Fire?

Judith is happy to have help and support via Facebook from both strangers and old friends she hasn’t heard from for a while who are sharing and Thunderclapping the Virtual Summit. And Nicola appreciates her long-time friend Kim and tells the story of the hunt for the champagne-flavoured biscuit in midnight blue packaging and how they invented an app to solve that problem on their night out this week.

  • Client Challenge of the Week

Become Incredibly Selfish. Could you do that? And if you could, what would be the benefits to your business and personal success?

Put yourself first. Be more independent and less “pulled” by your roles. Always remember that if it’s good for you, it’s probably good for others. Clearly communicate to others what you want and who you are. This way, people can relax and will expect less of you, thus reducing possible interpersonal conflicts.

Here are some things you can try doing:

  • Say no when you can just as easily say yes; build that muscle if it’s weak.
  • Buy the brand you really want, even if it’s expensive.
  • Stop helping people who don’t provide you with the same level of help.
  • Ask for exceptions and special treatment when told your request isn’t possible.
  • Ask vendors/service professionals to customize their services to perfectly meet your needs.
  • Words of the Week

Nicola chooses Launch and Judith goes for Simplify.

  • Project Updates

Nicola’s all over the tech for the Virtual Summit, marrying up Webinarjam with Google Hangouts and You Tube, despite a 35 second delay in the Live broadcast between N&J and their HQ experience and chatbox and the listener’s gadget of choice.

Judith’s audit: 17 out of 18 speakers recorded plus 17 corresponding blog posts written and shared and multi-purposed. 109 Thunderclappers, picking up 19 in one push this week. Judith’s drafted the speaker schedule for both days for the Live weekend on Trello and Nicola’s going to transfer that to the Summit website.

Now it’s time to move into marketing and fill up the free seats on the Live weekend plus encourage pre-sales at $97 of the Gold package and $197 of the Platinum. Not only will this save podcast clients and listeners $100 but it will enable the podcast to be monetised, enabling it to reach more people and do more good in the world.

  • Who or What’s Impressed?

Judith’s delighted that her turmeric pills are working on her knees and she can now stand up from a chair unaided, and Nicola’s sister Sarah, or Tiny Web Services, has been a stalwart in her support of a Clicks and Leads client this week.

Add your details to the VIP Notification List for “Own It! Your Business & Your Life” to enjoy “My Money Moment” by Judith Morgan and her Money Making Magic group, with our compliments. * Click to get started *

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Judith Morgan Visit Judith http://JudithMorgan.com

Psst..

“We are looking to answer all of your YOUR burning business questions, bringing our very different skills to the table to help YOU own your business and your life. Just record your question (under 3 minutes please & if you want to, mention your name & website at the beginning) using the Speakpipe app to the right there… hit the pink vertical bar clinging to the right-hand side of this page where you see the microphone symbol”.

OI 080 | Busting Tolerations

Today’s podcast is about busting tolerations. What do you have on your long-term to do list which is draining your time and energy as you walk round them, step over them and live with the bodged-up workarounds? Fix them now and feel your spirits lift, your energy rise and your focus become immediately clearer. Take the weight off.

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In the Show..

Nicola’s in the third week of creating her client’s marketing funnel from scratch. This week? Video! And she’s booked Phoebe into her first few nights’ hotel accommodation for her upcoming trip to Bali.

Judith’s had two massive and nasty bombshells arrive in her inbox this week. Nevertheless she’s focusing on the good stuff (as per) and tells the story of how giving a copy of The E-Myth Revisited to one of the summit speakers in 2004 triggered a wonderful outcome all these years later. Never doubt the impact you have on the lives of others, even if you never become aware of it.

  • What’s Fuelled Their Fire?

Judith appreciates Rose from New Zealand who left a wonderful testimonial on the Own It! The Podcast Facebook page. And Nicola talks about the power of follow up.

  • Client Opportunity of the Week

Nicola’s been busting tolerations and encourages listeners to do the same. What’s getting on your nerves? What do you keep meaning to fixing? The time is now. Do share what needs doing and perhaps we can help. Check out: TruValues and NeedsLess and report back how you get on.

  • Words of the Week

Judith picks Efficient and Nicola chooses Product. Judith goes for a bonus word in Tripod (for Cath).

  • Project Updates – Own It The Summit – Beyond the Laptop Lifestyle

N&J have completed 14 interviews out of 17, with three more this week, so by Saturday all but one of the 18 speaker interviews will be recorded and blog posts about them written up. From then on, it will marketing all the way. Judith’s had a big clearout on Trello of all the tasks completed on the summit plan. The campaign has reached 88 out of 100 sponsors on Thunderclap and Judith appeals for listeners to enter the blog competition.

Nicola’s outsourced her social media work in regard to the Summit so she can focus on tech specs. She wants to be able to broadcast live all weekend on 18th and 19th June and live chat with listeners and schedule everything in advance to make it easy on the day. She also needs to warn WP Engine that when the Thunderclap goes live on 17th June there will be a massive surge of traffic to the summit website with a potential reach of 250,000!

  • Who or What’s Impressed?

Judith is impressed by James Roche saying “I’m easy to partner with” and Nicola’s impressed by Judith’s input into the summit taking care of all the admin and her reminders that the product being created is evergreen and something the podcast can leverage forever to defray expenses and create a profit.

Add your details to the VIP Notification List for “Own It! Your Business & Your Life” to enjoy “My Money Moment” by Judith Morgan and her Money Making Magic group, with our compliments. * Click to get started *

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Nicola Cairncross Visit Nicola http://NicolaCairncross.com

Judith Morgan Visit Judith http://JudithMorgan.com

Psst..

“We are looking to answer all of your YOUR burning business questions, bringing our very different skills to the table to help YOU own your business and your life. Just record your question (under 3 minutes please & if you want to, mention your name & website at the beginning) using the Speakpipe app to the right there… hit the pink vertical bar clinging to the right-hand side of this page where you see the microphone symbol”.

OI 079 | The Value of an R & D Team

Nicola tells us how she used an R&D team to create her first ever autoresponder series, the Financial Intelligence 101 programme, which eventually became The Money Gym book. And Judith updates it to 2016 with a fantastic way to harness an R&D team to help you in a bang up to date way, involving a Secret Facebook Group of users, readers, consumers and fans, incentivised by gifts and prizes, reading your thing and sharing their social reach for you. This could work for launching anything.

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In the Show..

Nicola talks about the groundwork for the new client where she’s building a marketing funnel for her from scratch. And Judith talks about two 0800 starts this week, including one after a sleepless night, and making plans to work only 20-25 hours a week so she can enjoy her upcoming adventures in France and beyond. What’s the point of travel if you are too busy to notice and enjoy and explore your surroundings?

  • What’s Fuelled Their Fire?

For the first time in 79 episodes, and with no comparing notes in advance, both Judith and Nicola have had their fire fuelled by the same thing – the degree to which their Summit experts and interviewees are opening up and sharing their deeply personal stories in ways which are often both moving and inspirational. They are all sharing really good stuff, much more than J&N dared hope.

  • Client Opportunity of the Week

Judith asks Nicola to describe how using an R&D team gave her the accountability to create her first 101-day autoresponder series which eventually turned into her first book. And then Judith shares the 2016 way to do that now from Mom by Example who posted this:

I am SO excited!!! Kathy XXXXXXX and I have co-authored a book and I need YOUR help! I am looking for 100 moms of young children, (newborn to 10-12ish), to be on the book’s launch team. I will send you a free copy of the book, entitled There’s an Easier Way, and add you to a secret Facebook page where you will be entered to win over $200 in gifts and prizes, and have fun interacting with other moms. All I will ask you to do is read the book, tell friends about it on social media, and rate it on Amazon! Did I mention that I am excited? Just PM me on this page or my XXXXX XXXX XXXXXXX Facebook page. Thanks!

Judith’s really impressed by the simple formula – Secret Facebook Group, $200 in gifts and prizes, community with other like-minds. In return you read the book, rate it on Amazon, and tell friends about it on social media. GENIUS! And it would work for launches of all sorts of things – books, online courses. What else?

  • Words of the Week

Judith chooses Happy, struck by how often Chris Barrow used it about himself on the Summit interview with him. And Nicola chooses Life, slightly worried that Judith is going to bully her into having one before she’s ready after her recent bereavement. As if!

  • Project Updates (as at recording date 11th May 2016)

18 speakers booked, two to go. 7 recorded + 4 more this week = 11 by the weekend, over half way through. Thunderclap update = 36 more sponsors needed by 17th June and now there’s a marketing plan. N&J debate Trello as a project management and planning tool, how Nicola likes to create systems but not to use them, and thanks are heaped upon Irene for being the first sale of the summit recordings. This time next year she’ll be one of the speakers as she’s away cruising on the weekend of the Live Summit itself, living her own very desirable life afloat.

  • Who or What’s Impressed?

Judith is impressed by one of the Summit speakers who makes $70,000 from a webinar and runs two a month! And he’s not the only speaker to make those sorts of figures from webinars. And Nicola is impressed by Dan Norris’ article about how to write 50 pieces of content a day and share them across 7 platforms, becoming a content machine in your own right.

Add your details to the VIP Notification List for “Own It! Your Business & Your Life” to enjoy “My Money Moment” by Judith Morgan and her Money Making Magic group, with our compliments. * Click to get started *

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Please rate and review us in iTunes, it will only take you a minute or two and will help keep the podcast going! Here’s a short video showing you how to do it.

Visit us

Nicola Cairncross Visit Nicola http://NicolaCairncross.com

Judith Morgan Visit Judith http://JudithMorgan.com

Psst..

“We are looking to answer all of your YOUR burning business questions, bringing our very different skills to the table to help YOU own your business and your life. Just record your question (under 3 minutes please & if you want to, mention your name & website at the beginning) using the Speakpipe app to the right there… hit the pink vertical bar clinging to the right-hand side of this page where you see the microphone symbol”.

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OI 078 | Affiliates

Today’s Challenge is all about affiliates, becoming one and/or attracting, managing and inspiring a team of them to help you make sales of your products and programs.

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In the Show..

Birthdays – Nicola’s daughter Phoebe’s 21st and Judith’s 61st (which mostly involved a sausage roll, a sleepless night and some hospital visiting). Nicola takes on a client who’s been in her marketing funnel for 10 years and her task…? To create a marketing funnel for the client herself!

  • What’s Fuelled Their Fire?

Nicola is naturally inspired by the Summit interviews recorded so far, and Judith announces her new Joint Venture with Victoria Casebourne – The More Mastermind.

  • Client Challenge of the Week

Have you ever made any money as an affiliate, by recommending the products and services of others you have used or enjoyed? Would you like to make more? And if you are a business owner how do you attract, motivate and inspire an army of affiliates to help you sell more? Nicola is uncharacteristically negative about the prospect of affiliates and she explains why, while Judith is characteristically upbeat that podcast listeners may want to earn by recommending the Summit recordings and making a few bob on the side while helping us to monetise our podcast at last.

  • Words of the Week

Judith goes for Life as in Own It! Your Business AND Your Life. And Nicola’s choice is Exhilarated.

  • Project Updates

It’s still all about the virtual summit – 17 interviews booked of which 5 recorded, two blog posts written, blog competition launched, 62/100 sponsors found for the Thunderclap. It’s time for N&J to get their heads together and create a marketing plan to create sales of the recordings.

  • Who or What’s Impressed?

Nicola was impressed by James Schramko’s story of losing everything except his flip flops when he was robbed on a trip to California and how he got home to Australia without clothes or a computer or a phone or his wallet.  And Judith’s found a new TV box set called Billions about a NY hedge fund billionaire and the US Attorney trying to catch him out in illegal trading activities, starring Damian Lewis and Paul Giamatti in two acting tours de force.

Add your details to the VIP Notification List for “Own It! Your Business & Your Life” to enjoy “My Money Moment” by Judith Morgan and her Money Making Magic group, with our compliments. * Click to get started *

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Judith Morgan Visit Judith http://JudithMorgan.com

Psst..

“We are looking to answer all of your YOUR burning business questions, bringing our very different skills to the table to help YOU own your business and your life. Just record your question (under 3 minutes please & if you want to, mention your name & website at the beginning) using the Speakpipe app to the right there… hit the pink vertical bar clinging to the right-hand side of this page where you see the microphone symbol”.

 

OI 077 | Business Partners – A Mixed Blessing

Business partners can be a mixed blessing. This week Judith and Nicola debate the pros and cons of being in business with others.

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In the Show..

It’s Judith’s 61st birthday and she talks about a gazumping opportunity and another PWYW story and Nicola’s week has been all about websites, including a new one for her son Nelson a.k.a. Nelzen the DJ.

  • What’s Fuelled Their Fire?

Both N&J are excited by those agreeing to be on their Virtual Summit called Beyond the Laptop Lifestyle, including – this week – Jo Barnes and Yaro Starak. The podcast is making lots of new virtual global pals and the Thunderclap campaign is 60% supported already with seven weeks to go.

  • Client Challenge of the Week

Triggered by a client of Judith’s, this week’s discussion is all about the mixed blessings that are business partners. No doubt we are greater than the sum of our parts, a team, when working with others BUT – and it’s a big but – it can be stressful partnering up. Nicola & Judith are back in business together too and they talk about the importance of appreciation and forgiveness, good clear communication, valuing each other’s strengths, managing each other’s weaknesses and much more.

  • Words of the Week

Nicola chooses Immersion, her favourite way to do or learn anything. Judith picks Clarity inspired by something that happened this week related to this week’s Challenge.

  • Project Updates

N&J reel off everything they’ve done this week towards their Summit – scheduling six more guest speakers, creating the website, video promotions, Facebook Ads, two products, auto-responders and just how much is involved in each of those stages.

  • Who or What’s Impressed?

Nicola continues to enjoy the writing of Jo Nesbo and his Harry Hole novels and Judith’s somewhat regretful she didn’t have time to join in with #The100DayProject.

Add your details to the VIP Notification List for “Own It! Your Business & Your Life” to enjoy “My Money Moment” by Judith Morgan and her Money Making Magic group, with our compliments. * Click to get started *

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OI 076 | Marketing Physical Products

This week Judith and Nicola asked listeners what they’d like to hear them talk about in Client Challenge of the Week and they received a couple of requests to say more about variations to marketing strategies for digital products from those who are marketing physical products, specifically for Lisa and Alice. Pin back your luggoles, Ladies!

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In the Show..

Nicola’s been to Digital Kent and re-connected with Thomas Power. She’s also been up at 5 a.m. podcasting with Mike Russell on his podathon #UKPOD.

Judith’s had the survey on behalf of the woman buying her London home and despite what she said last week about not blogging her upcoming adventures, she’s co-created a new blog site in 5 days with Nicola’s Sister Sarah of TinyWebServices.com. More news follows once the adventure begins in a month or two.

  • What’s Fuelled Their Fire?

Nicola is even more obsessed this week with the proliferation of different uses for new and old social media platforms. She’s using Anchor for audio and still loving Facebook Live video.

Judith’s excited by the realisation that the Own It! Virtual Summit will not only grow the podcast but monetise it proactively and fast, whereas waiting for organic growth and sponsorship opportunities is both reactive and slow. Typically for two Creators, Nicola and Judith have taken control for their financial future of their podcast joint venture from just one chance remark.

  • Client Challenge of the Week

Judith and Nicola talk endlessly about sales and marketing for digital products and services, but what if your business sells physical products? Listen in for some special tips and creative ideas from Nicola.

  • Words of the Week

Judith chooses Pecuniary (of or relating to money) and Nicola loves Social Media.

  • Project Updates

N&J have recorded two speakers for their summit already, created a Facebook Live broadcast about the idea, got to grips with Trello to manage the project which is much larger than one might expect, created a Thunderclap campaign and a website.

  • Who or What’s Impressed?

Nicola is impressed with Mike Russell and his podathon who was simultaneously broadcasting across  FIVE channels – Blab, Spreaker, Periscope, Facebook Live and You Tube Live. Wow!

Judith’s impressed by her client and former London dentist, Kath Hockey, who is now an artist and illustrator living and working in Spain. Kath has launched a Kickstarter campaign for an illustrated poem about depression called The Black Dawg. Support Kath’s Kickstarter here from as little as €5.

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Psst..

“We are looking to answer all of your YOUR burning business questions, bringing our very different skills to the table to help YOU own your business and your life. Just record your question (under 3 minutes please & if you want to, mention your name & website at the beginning) using the Speakpipe app to the right there… hit the pink vertical bar clinging to the right-hand side of this page where you see the microphone symbol”.

OI 075 | The Own It! Virtual Summit 2016

A chance remark in episode 073 led to Nicola and Judith deciding to run their own virtual summit on a weekend in June, just eight weeks away. Hear all about how that idea took flight in this week’s podcast, and following along each week as we bring our idea to fruition.

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In the Show..

Nicola’s been quietly getting on with her business and her life while Judith’s had a life-changing week, selling her home, re-housing her cat, and accepting an offer to live in France for six months, the cat and the home both courtesy of her clients.

What’s Fuelled Their Fire?

Nicola is excited about her first few adventures on Facebook Video Live including broadcasting live to 800+ members of Dan Norris’s 7-Day Startup group. Here’s a link to a blog post by Sarah Cairncross (who set it all up for her) on how to set up your Facebook Live Video step by step. And Judith has another PWYW (pay what you want) consultation booked, this time with someone from Houston in Texas who has been using the model for some time but now he’s switching niche where it isn’t the norm and wants to brainstorm.

  • Client Opportunity of the Week

In this episode Nicola and Judith talk about how their Own It! Virtual Summit grew from a chance remark into a fully fledged business opportunity within a matter of moments. Nicola’s thrown herself into the tech challenge and Judith is feeling quite overwhelmed about the amount of work to do in 9 short weeks at the same time as moving house. It is both the best and the worst timing for her, as she’s about to start living Beyond the Laptop Lifestyle in her own right, no more watching from the sidelines!

  • Words of the Week

Judith chooses Yes and Nicola picks Ignited.

  • Project Updates

Week by week, between now and the Own It! Virtual Summit on 18th June, the podcast will document the journey, the work, the speakers and the stats as N&J work towards making this inspiring event happen. Nicola briefs us on the tech, Trello, Instagram, Twitter, landing pages, opt-ins, Zapier and Facebook. Oh, and a Thunderclap campaign whose reach is currently 139,761 at the time of writing. Watch this figure rise daily!

  • Who or What’s Impressed?

Judith is impressed by Kevin Costner, actor/director pioneer, who described himself as having “bought” his own roles when the Hollywood studios wouldn’t green light his projects so he funded them himself and created some of the most memorable cinematic experiences (and profits!) in the process. He’s still got it and it was a very inspiring interview on Graham Norton’s chat show, with acting royalty reverentially hanging on his every artistic and entrepreneurial word.

Nicola’s vote this week goes to her sister Sarah, of TinyWebServices.com, who has been not only an invaluable companion in the last few difficult weeks but also become Nicola’s “mini me” as she gets more and more adept at Facebook Ads and even went first with finding out how Facebook live video works and more.

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Psst..

“We are looking to answer all of your YOUR burning business questions, bringing our very different skills to the table to help YOU own your business and your life. Just record your question (under 3 minutes please & if you want to, mention your name & website at the beginning) using the Speakpipe app to the right there… hit the pink vertical bar clinging to the right-hand side of this page where you see the microphone symbol”.

 

 

OI 074 | Multiple Social Media Profiles – the Pros and Cons

Nicola’s contemplating the possible need for doubling up on her social media profiles. Is that a good idea? Do you need different voices for different audiences? How best to manage your brand(s) online via social media.

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In the Show..

Judith’s anxious about being clean and tidy and ready and dressed (!) all the times for the stampede of buyers the estate agents are bringing round, and Nicola’s contemplating going back to her weekly poker game. Judith was also excited to share some news about her PWYW (pay what you want) offer, a new all-time high achieved.

  • What’s Fuelled Their Fire?

Nicola’s happy to have doubled her followers on Instagram to 500 within a month thanks to Phoebe’s Instagram marketing techniques) and about the possibilities for live video on Facebook, and Judith’s energy is high from having a phenomenally busy week with clients, coaching groups, webinars, podcasts, a newsletter and a haircut! Busy, busy, busy.

  • Client Challenge of the Week

Nicola is opening up a second – more corporate – arm to her business. Should she double up on social media profiles? What are the pros and cons? Can anyone business run multiple profiles successfully, should anyone, and – if so – do you need a distinct voice for each?

  • Words of the Week

Judith picks Adventure and Nicola chooses Streamlined.

  • Project Upates

Nicola talks of her choice of a streamlined Studio Press theme which is obliging her to be succinct on her new website, and Judith updates podcast listeners on the “free money” which is coming from Lotto Spring.

  • Who or What’s Impressed?

Nicola’s got an impressive new rep in the States and Judith’s in awe of the team of estate agents, all competing with their colleagues to make the sale of her home , bringing round no fewer than 12 buyers in week 1.

Add your details to the VIP Notification List for “Own It! Your Business & Your Life” to enjoy “My Money Moment” by Judith Morgan and her Money Making Magic group, with our compliments. * Click to get started *

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Psst..

“We are looking to answer all of your YOUR burning business questions, bringing our very different skills to the table to help YOU own your business and your life. Just record your question (under 3 minutes please & if you want to, mention your name & website at the beginning) using the Speakpipe app to the right there… hit the pink vertical bar clinging to the right-hand side of this page where you see the microphone symbol”.

OI 073 | Brave Fearless Warrior Princesses

This week on the podcast, Judith & Nicola talk about the soundtrack to your life. Is it a constant background low level noise of anxiety, guilt, worry and fear reducing your happiness? If so, what can you do to turn down that noise and choose happiness anyway? Is it simply a matter of deciding to become a brave fearless warrior princess instead?

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In the Show..

A sunshiny funeral for Steve, standing room only, Prosecco and flowers and a lovely leisurely seaside celebratory lunch at the Crown & Anchor, plus a correction to something said in Judith’s rant last week, letting HMRC off the hook to some degree.

  • What’s Fuelled Their Fire?

Judith is inspired by a full diary full of new clients, especially an intriguing email from a returning client, and Nicola has spent some time exploring video ads and blog post ads in Facebook and is excited at the prospect of some new routes to very affordable clicks.

  • Client Challenge of the Week

Are you running a constant soundtrack to your life which limits your happiness? What’s on your soundtrack – anxiety, guilt, worry, fear? Is it always there or can you make it go away, or at least turn it down? Can you choose happiness anyway? How would it feel to be a brave fearless warrior princess, grounded and able to let go of being a hostage to unhelpful emotions?

  • Words of the Week

Nicola chooses (virtual) Friendship and Judith picks Bittersweet.

  • Project Updates

While describing the various opportunities open to her, Nicola hits upon the genius idea for an Own It Virtual Summit and Judith describes the beautiful websites she’s seen in the six-week fast start project for start-up Mums.

  • Who or What’s Impressed?

Judith is impressed by Judi Dench, still winning accolades and awards for her acting at the age of 81. And Nicola loves ITV’s new Sunday night series The Durrells. She also talks about upgrades to Snapchat.

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Psst..

“We are looking to answer all of your YOUR burning business questions, bringing our very different skills to the table to help YOU own your business and your life. Just record your question (under 3 minutes please & if you want to, mention your name & website at the beginning) using the Speakpipe app to the right there… hit the pink vertical bar clinging to the right-hand side of this page where you see the microphone symbol”.

OI 072 | Contracts, Instalments & Client Qualification

Do you ask your clients to sign a contract? Do you offer payment by way of instalments? What do you do if and when things go wrong?  Fingers crossed they don’t, but business is business!

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In the Show..

Over Easter weekend Judith lost faith in the world, unable to see anything but darkness which is unusual for her. And Nicola made a startling discovery about her own website’s mobile responsiveness and has a warning for all listeners – check the usability of your own website on your smartphone or tablet. Don’t rely on what you see on your desktop or laptop. The experience can be completely different for your visitors.

  • What’s Fuelled Their Fire?

As an antidote to the darkness, Judith is throwing herself into work with only two long days in the office this week. And Nicola called upon Judith over the bank holiday to help her out with brainstorming her new domain name for an upmarket branch of her existing business.

  • Client Challenge of the Week

What to do if your clients sign up for something you offer, then scarper without meeting their side of the deal, or inferring that you haven’t. Does either party have any legal redress? What should you do if the circumstances are covered by your contract/terms & conditions and what if they are not? What if clients don’t pay in full, having taken the instalment option but then suspend your core service while still wanting to keep access to the remainder of the benefits which come with your package? And what if they never provide you with what you need to do a good job for them? Is better client qualification the answer, or better contracts, or both?

  • Words of the Week

Judith picks Sensitive and Nicola chooses Grit.

  • Project Updates

Judith is talking to +/- 16 (sixteen!) potential new clients before she has to close her doors, hopefully temporarily, and put her prices up to account for VAT. And Nicola is thinking about the new variation on her existing business aimed at a different audience sector and using different marketing methods which are a bit scary.

  • Who or What’s Impressed?

Judith is impressed by Fantastic Gardeners, especially Emil with his strimmer as he attacks her patio weeds with gusto, and Nicola is impressed by those who leverage their content and thinks Own It should be doing more of that.

Add your details to the VIP Notification List for “Own It! Your Business & Your Life” to enjoy “My Money Moment” by Judith Morgan and her Money Making Magic group, with our compliments. * Click to get started *

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Judith Morgan Visit Judith http://JudithMorgan.com

Psst..

“We are looking to answer all of your YOUR burning business questions, bringing our very different skills to the table to help YOU own your business and your life. Just record your question (under 3 minutes please & if you want to, mention your name & website at the beginning) using the Speakpipe app to the right there… hit the pink vertical bar clinging to the right-hand side of this page where you see the microphone symbol”.

OI 071 | Too Much or Never Enough?

This week’s podcast challenge is about messy feelings. Are you one of life’s over-achievers who does too much, is never satisfied and cannot relax? Or are you on the other side of the see-saw, feeling like you do too little and perhaps that you haven’t got what it takes to be successfully self-employed?

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In the Show..

Nicola’s podcasting from the Waldorf in London, visiting to see Gary Vee with her daughter Phoebe. And Judith’s excited about moving on, having found an estate agent she can work with and a possible new home too.

  • What’s Fuelled Their Fire?

Instagram, little dogs in woolly jumpers, First World nutrition for dogs, being invited to be a guest on other people’s podcasts, new clients and fresh energy.

  • Client Challenge of the Week

Learning to own and run your own business is a hero’s journey where you are obliged and challenged daily to learn more about yourself faster than when you just have a J.O.B. Are you too much or too little? Are you one of life’s over-achievers who never feels she does enough? Or do you fear you don’t have what it takes? Either way it’s just how you feel about things, not necessarily the absolute truth. Tips for coming down from the place of exhaustion and doing too much and advice about dialling it up when you are doing too little to get the job done and achieve the success you seek. The secret lies in self-esteem and knowing you are enough either way, and that you don’t have to earn self-esteem, it just is. It’s time to decide to separate your sense of self worth from your business outcomes.

  • Words of the Week

In the context of this week’s challenge, Judith opts for Effort (how much or how little) and Nicola chooses Spontaneity, that which took her to London with her daughter.

  • Project Updates

Nicola’s outsourcing everything and Judith’s new Mums JV project is on Easter holidays. Don ‘t they come round fast!

  • Who or What’s Impressed?

Judith’s impressed by her cleaner from Bulgaria, where she is an engineer, now in London to earn money to support elderly poorly parents back home. Her attitude will take her a long way in life. And NIcola’s love affair with Gary Vee continues; this week she’s impressed by how he works a crowd, making contact with each person individually in a meaningful way.

Add your details to the VIP Notification List for “Own It! Your Business & Your Life” to enjoy “My Money Moment” by Judith Morgan and her Money Making Magic group, with our compliments. * Click to get started *

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Psst..

“We are looking to answer all of your YOUR burning business questions, bringing our very different skills to the table to help YOU own your business and your life. Just record your question (under 3 minutes please & if you want to, mention your name & website at the beginning) using the Speakpipe app to the right there… hit the pink vertical bar clinging to the right-hand side of this page where you see the microphone symbol”.

Add your details to the VIP Notification List for “Own It! Your Business & Your Life” to enjoy “My Money Moment” by Judith Morgan and her Money Making Magic group, with our compliments. * Click to get started *

Listeners in America can text OWNITPODCAST to 33444 to join the mailing lists, get notified of future podcast episodes and get free gifts. Everyone else click here
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Enjoyed the show?

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Psst..

“We are looking to answer all of your YOUR burning business questions, bringing our very different skills to the table to help YOU own your business and your life. Just record your question (under 3 minutes please & if you want to, mention your name & website at the beginning) using the Speakpipe app to the right there… hit the pink vertical bar clinging to the right-hand side of this page where you see the microphone symbol”.

OI 070 | Would Your Business Survive A Bereavement?

This week, Nicola and Judith have lost their dear friend, much-loved family member and business partner Steve Watson. What happens to your business when you lose someone? Would your business survive a bereavement?

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In the Show..

As friends and clients and some of our listeners will know, this week we lost Steve Watson, website designer and so much more; aged just 49, gone too soon. Our memories and stories of Steve dominate this week’s podcast.

  • What’s Fuelled Their Fire?

Nicola, in her grief, is waking up early and before the show today she made a meme of Steve. She talks about the therapeutic value of being able to share the photos of  her family and all Steve’s friends on Facebook and social media. And life goes on too. Nicola’s finding solace in work. Judith is happy to welcome two new clients this week, one of them a highly-motivated referral.

  • Client Challenge of the Week

Bereavement: would your business survive? What can you put in place when it comes to systems so that anyone could step in and take over, protecting your clients’ ongoing interests and managing work-in-progress. And if you had to have time off unexpectedly and at short notice, would your business be vulnerable? Is there solace in immersing yourself in your work?

  • Words of the Week

Nicola chooses Dance, because Steve loved to. Judith chooses Loss as this isn’t her only one this week, the other being a life-changing court case.

  • N&J Project Upates

One of Judith’s new JVs both retreated then advanced again. And Nicola is creating something big and new with a former business associate she re-connected with during her recent trip to Oz.

  • Who or What’s Impressed?

In times of trouble, Nicola falls back on her favourite #AskGaryVee and specifically an interview he’s doing to promote his new book of the same name. Judith, for the second week running, is impressed by Nicola and particularly how she’s managing the special challenges this week presents.

Add your details to the VIP Notification List for “Own It! Your Business & Your Life” to enjoy “My Money Moment” by Judith Morgan and her Money Making Magic group, with our compliments. * Click to get started *

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Psst..

“We are looking to answer all of your YOUR burning business questions, bringing our very different skills to the table to help YOU own your business and your life. Just record your question (under 3 minutes please & if you want to, mention your name & website at the beginning) using the Speakpipe app to the right there… hit the pink vertical bar clinging to the right-hand side of this page where you see the microphone symbol”.

OI 069 | Instagram for Beginners

In today’s podcast, Nicola updates us on her adventures using Instagram and what she and her daughter, Phoebe, are learning by implementing Nathan Chan’s course.

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In the Show..

What’s Fuelled Their Fire?

 

 

 

Judith was going to talk about something to do with accountability, but instead this section is given over to Nicola’s tales of being brave and how travel broadens the mind and how she would encourage her kids – and everyone – to do more of it.

Client Opportunity of the Week

Following on from previous talk about Instagram, Judith draws more info out of Nicola about why we might all consider using it as yet another string to our marketing bow.

Words of the Week

Judith lets Nicola off choosing a word this week as jetlag catches her on the hop, and herself chooses Flexibility, theme of this week’s podcast in many ways.

Project Updates

Nicola’s Facebook team have worked well while she’s been away. She intends to create a sales mechanism for her FB Ads course and talks about the need to make a video in regard to her own Terms & Conditions. Judith talks about weeks 2 and 3 in one of her two prototype JVs, a 6-week crash course in business start-ups for Mums.

Who or What’s Impressed?

Judith is impressed by Nicola’s trip to Sydney, and Nicola tells us about the films she found memorable on the plane – Burnt with Bradley Cooper and The Dressmaker with Kate Winslet.

Add your details to the VIP Notification List for “Own It! Your Business & Your Life” to enjoy “My Money Moment” by Judith Morgan and her Money Making Magic group, with our compliments. * Click to get started *

Listeners in America can text OWNITPODCAST to 33444 to join the mailing lists, get notified of future podcast episodes and get free gifts. Everyone else click here
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Please rate and review us in iTunes, it will only take you a minute or two and will help keep the podcast going! Here’s a short video showing you how to do it.

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Psst..

“We are looking to answer all of your YOUR burning business questions, bringing our very different skills to the table to help YOU own your business and your life. Just record your question (under 3 minutes please & if you want to, mention your name & website at the beginning) using the Speakpipe app to the right there… hit the pink vertical bar clinging to the right-hand side of this page where you see the microphone symbol”.

OI 068 | Business 101 – Just in Time Learning

Do you wish there was somewhere to go where you could learn Business 101, everything you need to know to accelerate your success and make you feel confident about your own biz? There isn’t! Just in time -v- Just in case learning.

[

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In the Show..

Nicola’s catching up with all her follow-up admin, post USA trip, and Judith thinks we should all have half-terms, parents or not.

  • What’s Fuelled Their Fire?

Judith is celebrating her first client, Sarah, directly attributable to this podcast and Nicola is excited about a new audio app called Anchor.

  • Client Challenge of the Week

Do you wish there was somewhere you could go where you could learn everything you need to succeed in business – and fast? How do you acquire business knowledge when you don’t know what you don’t know? What’s the distinction between just in time learning -v- just in case learning?

  • Words of the Week

Judith picks Margins and Nicola goes for New.

  • Project Updates

Nicola is refining her core offerings and talks of plans to promote her Facebook Ads course with JV partners and affiliates. Judith has started one of her new JV projects and is excited especially to be helping the business owner refine her business model, loving being involved at both levels.

  • Who or What’s Impressed?

Judith admires her clients who made money last week during half-term when away from their computers and  Nicola tells listeners about Nathan Chan’s new Instagram course.

Add your details to the VIP Notification List for “Own It! Your Business & Your Life” to enjoy “My Money Moment” by Judith Morgan and her Money Making Magic group, with our compliments. * Click to get started *

Listeners in America can text OWNITPODCAST to 33444 to join the mailing lists, get notified of future podcast episodes and get free gifts. Everyone else click here
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Please rate and review us in iTunes, it will only take you a minute or two and will help keep the podcast going! Here’s a short video showing you how to do it.

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Judith Morgan Visit Judith http://JudithMorgan.com

Psst..

“We are looking to answer all of your YOUR burning business questions, bringing our very different skills to the table to help YOU own your business and your life. Just record your question (under 3 minutes please & if you want to, mention your name & website at the beginning) using the Speakpipe app to the right there… hit the pink vertical bar clinging to the right-hand side of this page where you see the microphone symbol”.

 

 

OI 067 | How to Protect Your Reputation Online and Off

How to protect yourself and your business from people telling stories about you which are inaccurate or untrue or unflattering.

[

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In the Show..

Digital Nomad Nicola’s back from her three-week adventure in America and although she threw off the jet lag fast she’s still  got a lurgy from the air-conditioning on the cruise.  She talks with admiration of other digital nomads she met on her trip, some of whom even home school their children on the move.

Judith’s concerns are much more down to earth – blocked drains and fallen fence panels and maintaining good relations with her neighbours affected by both.

  • What’s Fuelled Their Fire?

Nicola talks about Snapchat and sharing her US photos/videos using it (then via Instagrapm and onto everything else via Zapier) and recommends this tutorial by Cliff Ravenscraft for anyone wanting to learn how to use Snapchat well. Another great resource for coming up to speed quick is this Social Media Examiner Article on Snapchat.

Judith and her Small Business Big Magic group of clients are excited by her client and their colleague Margaret coming to London for a UK holiday and a Cashflow game in September.

  • Client Challenge of the Week

Someone reported to Nicola that she was being misrepresented in a webinar. She describes what she did about it and what she hopes will be a win:win outcome and Judith and Nicola debate what to do when people give you a poor review or attempt to blacken your name online and off.

  • Words of the Week

Judith optimistically chooses Spring and Nicola goes for Transformed.

  • Project Updates

Judith’s waiting on her new JV partners at half-term and Nicola’s looking forward, now that she’s back, to streamlining everything on her website in line with her three core offerings – mentoring, a product and a service.

  • Who or What’s Impressed?

Judith describes a writer client who has sufficient commitment to her second book to be writing and blogging and sending newsletters and doing social media in her lunchbreaks at a full-time job even amongst other threats to her time and wellbeing. And Nicola recommends the Priceline App and a book called The 12 Week Year by Brian P. Moran and Michael Lennington.

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Visit us

Nicola Cairncross Visit Nicola http://NicolaCairncross.com

Judith Morgan Visit Judith http://JudithMorgan.com

Psst..

“We are looking to answer all of your YOUR burning business questions, bringing our very different skills to the table to help YOU own your business and your life. Just record your question (under 3 minutes please & if you want to, mention your name & website at the beginning) using the Speakpipe app to the right there… hit the pink vertical bar clinging to the right-hand side of this page where you see the microphone symbol”.

OI 066 | All Change Online

According to Chris Guillebeau, it’s all change online. Judith & Nicola debate his thesis about how the world of online publishing is changing in the new, new economy.

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In the Show..

Nicola’s in San Diego in the third and final week of her mammoth trip to the USA for the Internet Marketing Cruise and the Traffic and Conversion Summit and the Big Roadtrip from one coast of America to the other in a Mustang. Judith’s loving her self-determined vibrant February of green smoothies and high vibrations and has lots of good news to share later in the show.

  • What’s Fuelled Their Fire?

Judith is excited about exploring AudioBoom.com, an audio blogging platform and is putting out daily 3-minute audios, and Nicola’s enjoyed the business lessons she’s been learning from her co-drivers on the road – mindset, music and management accounts.

  • Client Challenge of the Week

Nicola and Judith briefly touch on an article by Natasha Courtenay-Smith about how it’s vital to upload video directly to your Facebook page and NOT via YouTube, before turning their attention to a controversial article by Chris Guillebeau in which he explains the changes he sees coming (and already here) in the world of online publishing.  Nicola both agrees and disagrees and explains that we cannot expect free content to do for our businesses what it used to,  and why we must pay to boost our posts and encourage opt-ins.

Resources

Lead Pages Facebook Ads Course

Medium.com

Gary Vaynerchuk’s Vistage Keynote

Gary Vaynerchuk’s Life on Fire Keynote

  • Words of the Week

Nicola chooses Expansion and Judith opts for Audio.

  • Project Updates

Nicola tells about a deal she did while driving across the USA, how she’s closed her low-level membership site but why she’s motivated to keep on with her high-level mentoring, explaining that one £8k client parlayed that investment into £100k+! Judith has launched Big Talk and describes a couple of exciting new Joint Ventures she’s working on.

  • Who or What’s Impressed?

Nicola has impressed herself with her bravery and strength over the duration of the US trip and describes her experiences with a Glock at the shooting range. And Judith tells about her artist client Richard Pettitt and his multi-media blog posts using the written word plus illustration, photographs and video.

Add your details to the VIP Notification List for “Own It! Your Business & Your Life” to enjoy “My Money Moment” by Judith Morgan and her Money Making Magic group, with our compliments. * Click to get started *

Listeners in America can text OWNITPODCAST to 33444 to join the mailing lists, get notified of future podcast episodes and get free gifts. Everyone else click here
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Enjoyed the show?

Please rate and review us in iTunes, it will only take you a minute or two and will help keep the podcast going! Here’s a short video showing you how to do it.

Visit us

Nicola Cairncross Visit Nicola http://NicolaCairncross.com

Judith Morgan Visit Judith http://JudithMorgan.com

Psst..

“We are looking to answer all of your YOUR burning business questions, bringing our very different skills to the table to help YOU own your business and your life. Just record your question (under 3 minutes please & if you want to, mention your name & website at the beginning) using the Speakpipe app to the right there… hit the pink vertical bar clinging to the right-hand side of this page where you see the microphone symbol”.

OI 065 | Facebook Groups – Good for Business?

How and why can Facebook Groups be good for your business?

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In the Show..

This week both Nicola and Judith have experienced misunderstandings and mis-communications with clients and potential clients. Can they all be put down to Mercury Retrograde or should our intrepid podcasters be facing up to their part in c-creating these? What can we learn about ourselves from others and from their perception of the way in which we show up in the world?

  • What’s Fuelled Their Fire?

Nicola’s excited about a book called The Happiness Advantage by Shawn Achor and Judith’s anticipating being an expert for Sherry Bevan’s Confident Mother online conference.

  • Client Opportunity of the Week

N&J discuss ideas for starting or taking over an existing Facebook group, and why and how Facebook Groups can be beneficial to your business. Lots of creative ideas abound for how to get great value from your group for your business and how to give great support and content to your members, and how an active FB group may be regarded as a list by another name. When to be abundant, when to enforce your own rules and a handy VATmoss tip.

  • Words of the Week

Judith chooses Transcreation while Nicola goes with Expansion. Nicola tells listeners about a book by Shonda Rhimes called Year of Yes.

  • Project Updates

Nicola has sold two more of her Facebook Ads course and Judith’s continuing with her January clutter-clearing project, now re-named Thinning & Binning.

  • Who or What’s Impressed?

Judith tells the story of her client Jo who’s moved to Spain and is doing up a finca with the help of trusty Ian who she met on the ferry; she overheard him saying how he wanted building work to pay for his trip and she introduced herself on board ship and became his first customer. Follow Jo’s adventures on her Facebook Page Do This or Die. Nicola is excited by another 7 Day Start-up challenge from Dan Norris, and reminds listeners about Snapchat and how she plans to use it on her upcoming trip to the USA.

Add your details to the VIP Notification List for “Own It! Your Business & Your Life” to enjoy “My Money Moment” by Judith Morgan and her Money Making Magic group, with our compliments. * Click to get started *

Listeners in America can text OWNITPODCAST to 33444 to join the mailing lists, get notified of future podcast episodes and get free gifts. Everyone else click here
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Enjoyed the show?

Please rate and review us in iTunes, it will only take you a minute or two and will help keep the podcast going! Here’s a short video showing you how to do it.

Visit us

Nicola Cairncross Visit Nicola http://NicolaCairncross.com

Judith Morgan Visit Judith http://JudithMorgan.com

Psst..

“We are looking to answer all of your YOUR burning business questions, bringing our very different skills to the table to help YOU own your business and your life. Just record your question (under 3 minutes please & if you want to, mention your name & website at the beginning) using the Speakpipe app to the right there… hit the pink vertical bar clinging to the right-hand side of this page where you see the microphone symbol”.

OI 064 | Gumroad – How to Get Paid for Marketing

Gumroad: What is it and what’s in it for you? How to get paid for marketing your business, especially creators of digital content but that definition is broader than you might think including videos and music and comics and more.

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In the Show..

Nicola’s invested in a call with an admired mentor and now she’s in two minds whether or not to follow his advice. And Judith is supposed to be on Digital Detox Friday but is interrupting it to get a couple of extra Own It! shows in the bag to cover for Nicola’s upcoming US trip.

  • What’s Fuelled Their Fire?

Nicola is thrilled that Own It” the Podcast’s download numbers have increased enormously in January, achieving more in a week than previously in a month. She’s intrigued because she can’t work out why. Judith revisits EFT/Tapping, thanks to  a lovesick client, and she remembers how fast and effective it can be for everything from heartache to a headache.

  • Client Opportunity of the Week

Nicola mentioned it first, then Judith’s client Sam, then Judith went and got wholly over-excited about the potential of Gumroad and how to be paid to do your own business marketing. If you create digital content, you must listen to this and then checkout what Gumroad can do for you, including finding you audience for you if your own list is, as yet, small.

  • Words of the Week

Judith opts for Rotation and Nicola explains her choice of Validation.

  • Project Updates

Nicola’s mentor’s advice was to take her prices off her website so as to attract higher-paying clients who might be put off by her solopreneur pricing. N discovers she’s in two minds. Judith’s finding new applications of her Conversations offering, now testing the new name of Big Talk on her website. She also explains how Big Talk might work instead for those clients who are exhausted by the constant “onwards” energy of coaching.

  • Who or What’s Impressed?

Nicola reminds listeners about Gary Vee and why he might be a contender for J&N’s ironic High Achievers Downtime Club. Judith tells the story of Alice the artist who found a new way to sell her pictures – and fast too. This story reminds us why a preparedness to experiment in any business is vital.

Add your details to the VIP Notification List for “Own It! Your Business & Your Life” to enjoy “My Money Moment” by Judith Morgan and her Money Making Magic group, with our compliments. * Click to get started *

Listeners in America can text OWNITPODCAST to 33444 to join the mailing lists, get notified of future podcast episodes and get free gifts. Everyone else click here
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Enjoyed the show?

Please rate and review us in iTunes, it will only take you a minute or two and will help keep the podcast going! Here’s a short video showing you how to do it.

Visit us

Nicola Cairncross Visit Nicola http://NicolaCairncross.com

Judith Morgan Visit Judith http://JudithMorgan.com

Psst..

“We are looking to answer all of your YOUR burning business questions, bringing our very different skills to the table to help YOU own your business and your life. Just record your question (under 3 minutes please & if you want to, mention your name & website at the beginning) using the Speakpipe app to the right there… hit the pink vertical bar clinging to the right-hand side of this page where you see the microphone symbol”.

OI 063 | Outdated Business Models

This week’s podcast is all about outdated business models in photography, graphic and interior design, property letting and managing agents, cleaning and publishing. Keep an eye out for innovations all around you so that your business doesn’t become a dinosaur, overtaken by an app or another better and more modern way of doing things.

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In the Show..

Nicola is excited about Snapchat with GaryVee and Judith is happy with how her first Digital Detox Friday went, and she’s confident she can do even better than the 19 hours unplugged she achieved at first attempt.

  • What’s Fuelled Their Fire?

Nicola has created an updated Facebook Ads course while she was also training her new assistant. The material is available in video with a ticklist and a transcription. Judith loved helping a client to understand her own maths and see that she was already financially free and can now pay herself to do the creative thing she loves and was born to do.

  • Client Challenge of the Week

Today’s call is all about spotting new trends in business models, from the old ways of handling stuff personally to being delivered these days via an app or via some other online platform perhaps. Judith gives lots of examples and advises that all listeners need to do is simply keep an eye out for changes as you see them happening in your day-to-day life and ask yourself if there’s any learning/application for the model you are using in your own business.

  • Word of the Week

Judith chooses Listen (again?) particularly in regard to her new Conversations offering and Nicola picks Trepidation, in advance of her big holiday to the USA, cruising aboad ship first and then driving across America from Florida to California in a Mustang!

  • Project Updates

Nicola is excited by the first sale of that new Facebook Ads course, within the week of its creation, and Judith is still exploring names for her Conversations project – Big Talk, Straight Talk, Talking Shop or Chatterbox? Nicola also invites us to download her Click Cost Calc.

  • Who or What’s Impressed?

Judith has an artist client from Devon, UK, having her first London gallery show in January, and Nicola brings us back to Moonclerk and explains why it continues to impress her.

Add your details to the VIP Notification List for “Own It! Your Business & Your Life” to enjoy “My Money Moment” by Judith Morgan and her Money Making Magic group, with our compliments. * Click to get started *

Listeners in America can text OWNITPODCAST to 33444 to join the mailing lists, get notified of future podcast episodes and get free gifts. Everyone else click here
Visit LeadPages to get this text signup service – LeadDigits – for your own business

Enjoyed the show?

Do feel free to come and Like our Page or join our Private Group on Facebook.   Just request to join and Judith will approve you.  No promotion or spamming please or you will be removed – this group is to continue discussion from the show topics

Also, please rate and review us in iTunes, it will only take you a minute or two and will help keep the podcast going! Here’s a short video showing you how to do it.

Visit us

Nicola Cairncross Visit Nicola http://NicolaCairncross.com

Judith Morgan Visit Judith http://JudithMorgan.com

Psst..

“We are looking to answer all of your YOUR burning business questions, bringing our very different skills to the table to help YOU own your business and your life. Just record your question (under 3 minutes please & if you want to, mention your name & website at the beginning) using the Speakpipe app to the right there… hit the pink vertical bar clinging to the right-hand side of this page where you see the microphone symbol”.

OI 062 | Self-Deprecation: Stop It Immediately!

Start the new year as you mean to go on. Identify your own habitual and often humorous self-deprecation and stop it immediately. Nicola and Judith discuss why that’s desirable in episode 062.

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In the Show..

2016 has started with a bang for both Nicola and Judith – clutter-clearing, creating a mess and welcoming in lovely new clients.

  • What’s Fuelled Their Fire?

Nicola is still on a slash and burn mission to clear out excess overhead in her business and reduce it to under 30%. Judith’s blogging fuel is fired by both she and Nicola being featured on a list of 100 female bloggers to follow and the podcast even gets a mention too!

  • Client Challenge of the Week

Self-deprecation – what is it, why do we do it and why we must stop it immediately. Humour? Habit? Men/women? Nationality? Are any of these relevant – no!

  • Words of the Week

Nicola goes for Inspired and Judith chooses Grit.

  • Project Updates

Judith has chosen her 12 mini projects for the new year, one for each month. And Nicola ran her “6 Figures in 6 Months” webinar with some surprising results.

  • Who or What’s Impressed?

Judith was impressed by those with the grit to get up and set about the new year on Monday 4th January and equally by those who said no, they weren’t going to do that thank you very much, they would do it when they were good and ready.

Nicola is impressed by “Three Minute Therapy” by Dr Michael Edelstein.

Add your details to the VIP Notification List for “Own It! Your Business & Your Life” to enjoy “My Money Moment” by Judith Morgan and her Money Making Magic group, with our compliments. * Click to get started *

Listeners in America can text OWNITPODCAST to 33444 to join the mailing lists, get notified of future podcast episodes and get free gifts. Everyone else click here
Visit LeadPages to get this text signup service – LeadDigits – for your own business

Enjoyed the show?

Please rate and review us in iTunes, it will only take you a minute or two and will help keep the podcast going! Here’s a short video showing you how to do it.

Visit us

Nicola Cairncross Visit Nicola http://NicolaCairncross.com

Judith Morgan Visit Judith http://JudithMorgan.com

Psst..

“We are looking to answer all of your YOUR burning business questions, bringing our very different skills to the table to help YOU own your business and your life. Just record your question (under 3 minutes please & if you want to, mention your name & website at the beginning) using the Speakpipe app to the right there… hit the pink vertical bar clinging to the right-hand side of this page where you see the microphone symbol”.

OI 061 | Preparing for a New Year

Recording ep 61 between Christmas and New Year, Nicola and Judith discuss how best to use it – relaxing, planning, partying? What’s your best way to prepare for 2016?

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In the Show..

Nicola surprises Judith by explaining that she’s been doing some more clutter-clearing and busting tolerations in her relaxing down time, and Judith returns the favour as she explains she’s been out partying to all hours with people half her age and listening to Rudimental.

  • What’s Fuelled Their Fire?

Judith has been inspired by plenty of time to think and feel, allowing thoughts, ideas and divine guidance to “drop in” unbidden and without force. Nicola’s been surprised and delighted by unexpected requests to troubleshoot existing Facebook Ad campaigns from people who are not her existing ongoing clients, something she didn’t anticipate but is finding very enjoyable. Get in fast, fix and withdraw, no time to get bored.

  • Client Challenge of the Week

What’s the best use of time in between Christmas and New Year? It may be too late for 2015 but N&J offer listeners some thoughts about knowing when to gear up and how and when to switch off therapeutically which can be useful throughout the year.

  • Word of the Week

Nicola chooses Anticipation and Judith goes for Fun.

  • N&J Project Updates

Nicola is planning for the success of a well-attended webinar and she’s also found a way to detach from the outcome, a relaxing and enjoyable way to do business. There will be a replay and you can listen to that here by opting in and selecting “Yesterdays Replay” option in the drop down date list.  Judith explores how to make powerful conversations, talking and listening even more central to her work.

  • Who or What’s Impressed?

Judith loves those who’ve given up their time and energy to volunteer at Crisis at Christmas. And Nicola recommends The Abyss Beyond Dreams by Peter F. Hamilton (sci-fi) from her Christmas present list at Amazon.

Add your details to the VIP Notification List for “Own It! Your Business & Your Life” to enjoy “My Money Moment” by Judith Morgan and her Money Making Magic group, with our compliments. * Click to get started *

Listeners in America can text OWNITPODCAST to 33444 to join the mailing lists, get notified of future podcast episodes and get free gifts. Everyone else click here
Visit LeadPages to get this text signup service – LeadDigits – for your own business

Enjoyed the show?

Do feel free to come and Like our Page or join our Private Group on Facebook.   Just request to join and Judith will approve you.  No promotion or spamming please or you will be removed – this group is to continue discussion from the show topics

Also, please rate and review us in iTunes, it will only take you a minute or two and will help keep the podcast going! Here’s a short video showing you how to do it.

Visit us

Nicola Cairncross Visit Nicola http://NicolaCairncross.com

Judith Morgan Visit Judith http://JudithMorgan.com

Psst..

“We are looking to answer all of your YOUR burning business questions, bringing our very different skills to the table to help YOU own your business and your life. Just record your question (under 3 minutes please & if you want to, mention your name & website at the beginning) using the Speakpipe app to the right there… hit the pink vertical bar clinging to the right-hand side of this page where you see the microphone symbol”.

OI 060 | New Year’s Eve

In this New Year’s Eve episode of Own It! The Podcast, Judith and Nicola are reflecting and reviewing 2015 and anticipating 2016; validation, rejuvenation and celebration.

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OI 059 | Christmas for the Self-Employed

In the Christmas Day issue of Own It! the Podcast, Judith and Nicola debate the special challenges of being self-employed at this holiday time of year – more to spend, less to earn and taking time out to charge the batteries for the New Year.

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OI 058 | Your ROI on Social Media

On the podcast this week, Nicola and Judith look at what information you can glean from Twitter Analytics and Facebook Insights and encourage you to see what’s working and do more of that.

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OI 057 | The Secret Key to Business Success

This week Judith and Nicola discuss the secret key to business success, finding the holy grail. If you knew what to do, you’d do it. Right? Unfortunately it isn’t that simple.

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OI 056 | Creating an Outbound Sales System

How to create a outbound sales system for your business, including your “100 List” and a handful of useful related resources. Judith reveals what the colloquial name for $100 is.

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OI 055 | Confrontation – When Business Goes Wrong

In today’s podcast, Nicola and Judith talk about confrontation. When business goes wrong or the goalposts move or you feel you’ve been misunderstood, what’s the best way to resolve matters? How to handle disputes without fear or upset or accusation or finger-pointing!

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OI 054 | Risky Business

To what extent is self-employment a risky business? What are you frightened of? This week Judith and Nicola debate the real and imagined risks in business.

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OI 053 | Writing A Book Is Good For Business

On this week’s podcast, Judith and Nicola discuss why writing a book is good for business, the reasons why you might write one and how you to get it published or publish it yourself.

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OI 052 | The Good Enough Website

Your website may never be perfect or even “done”, but how can you create the good enough website for now? Do you even need a website before you launch your business? How else could you reach out to potential customers and clients?

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OI 051 | Birthday Bonus Bonkers Bits

In celebration of the milestone of the 50th episode of their podcast, Nicola has put together a short selection of bonus bonkers bits – some of the giggles and the out-takes featuring their cleaners and postmen, hidden talents including singing, whistling, gentleman callers, holiday handbag advice, virtual hugs from Vegas, guinea pigs, what to do when you wake up with James Schramko banging away in your ear, the usual suspects, delicious strangers, how to get buried on the cheap and Judith being asked by Nicola to be “more eccentric”! How very dare she?

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OI 050 | Keep It Simple

How to keep it simple so your potential clients and customers feel they really understand your core business offer. Who are you? What do you stand for and how can you stand still for long enough to be caught?

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OI 049 | Let It Go

Let It Go: What to do when life and business don’t turn out the way you expect. You got the job. You didn’t get the job. You won the prize. You didn’t win the prize. You got married, divorced, you’ve suffered loss, you’ve been disappointed, you used to be successful, people are saying bad things about you and stealing your ideas. What are you going to do about it, if anything? Are you wallowing? And when will you choose to simply let it go, forgive yourself and others and move on.

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OI 048 | Productivity and Priority

You’d mastered productivity in your day job, when you often worked efficiently for 8-10 hours a day. How do you achieve the same working fewer hours for yourself, at home, in your own business?

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OI 047 | Addicted to Struggle

Are you addicted to struggle in your business and your life and when it comes to money? Have you been languishing in lack for far too long? This week Nicola and Judith debate what you can do to do to get out of that place of struggle.

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OI 046 | Hiring and Firing

Hiring and Firing in your own business: Do you know it’s time to take on staff? Does that fill your heart with dread? Nicola & Judith debate staffing this week in podcast episode 46

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OI 045 | Marketing for Coaches

New coach? How do you market your business and distinguish yourself in a crowded marketplace? Does the world really need one more coach? Nicola and Judith share some tips on marketing for coaches.

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OI 044 | Time Management for the Busy, Busy, Busy

This week, in episode 44, Judith and Nicola discuss their latest thoughts on busyness and time management. If you want something doing, ask a busy person. Or are we more efficient when we do less?

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OI 043 | Ethical and Moral Dilemmas in Business

This week Judith and Nicola debate the ethical and moral dilemmas which arise everyday once you are in business. What if you don’t like your client or what they’re selling?  What if you don’t believe in horoscopes, cancer cures, angel healing etc. but your client does and so do millions of people in the world? Does it matter? If so, what do you do about it?

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OI 042 | Keep-in-Touch Marketing, Newsletters and Opt-ins

Somebody’s given you their email address, opting in at your website. Now what? This week’s topic is keep-in-touch marketing, newsletters and opt-ins.

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OI 041 | How to Say NO Kindly and Calmly

How to say NO when your client (or anyone) asks you for something you don ‘t want to give, and what to do when people try to cross your boundaries.

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OI 040 | Fix Your Broken Business or Start Again?

What do you do when you’ve created a broken business; stop and start again? Or fix it by making incremental improvements and keep on going?

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OI 039 | Financial Fears and How to Beat Them

Worried about lack of money and/or debts? Financial fears keeping you awake? Perfectly normal, it goes with the territory of being self-employed. Here are some tips.

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OI 038 | Comparisonitis – Comparing Yourself to Others

Comparisonitis: Are you comparing yourself to others, making assumptions about their success and feeling bad? Stop it immediately!

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OI 037 | Follow-up or Chase?

What’s the best way to follow-up with potential clients and how often is enough? Do you chase, or allow new clients to come when the time is right for them?

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OI 036 | How to Measure Your Business Success

How to measure your business success. Are you doing well or badly? Profits, sales, opt-ins, visitors to web pages; what do you measure?

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OI 035 | How to Build and Sell Your Business

Nicola and Judith talk about why and how to build and sell your business. What do new owners look for and how much will they pay for your business baby?

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OI 034 | How Reliable is Referral Marketing?

Can you rely on referral marketing as a significant source of income in your business? How can recommendations from happy clients become a solid marketing strategy?

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OI 033 | Delegation, Training and Trust

Judith and Nicola take on the challenge of trusting others to do your work as well as you in a feature about delegation, training, trust and learning to let go of control.

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OI 032 | When to Invest in Yourself and Your Business

How do you decide to invest in yourself and in your business? How do you know whether you will get a return on that investment of time and money and travel? Or will it be just more “shelf development”?
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OI 031 | How to Set Meaningful Targets and Goals

Nicola and Judith talk about how to set and achieve meaningful targets and goals but not before they’ve shared Nicola Mum dancing at the Shoreham Wild Life festival and the wild life in Judith’s London garden – three fox cubs!

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OI 030 | How To Price A Job You’ve Never Done Before

Judith shares how her rental property investment problems got sorted, Nicola chats about her speaking gig in Gloucester, which seems to take on more epic proportions each time she tells the tale! And they discuss the things you need to think about to know how to price a job you’ve never done before.

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OI 029 | Business Partnership – How Much To Give Away?

Judith and Nicola are waxing lyrical on the joy of strangers that refresh the pool.. and sharing personal experiences on how much to give away when entering into a business partnership

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OI 028 | What Happens When You Can’t Work?

Judith asks the question – if money were no object, what would you do? And Nicola realises the importance of building a business that continues to operate in times of emergency – what happens when you can’t work?

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OI 027 | So Much To Do. Where Do You Focus?

Featuring some “classical Nicola Cairncross madness” and Judith Morgan issuing “high vibration warnings” they tackle the sticky topic of time management; where do you focus? And have a laugh about “old people’s fun”..

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OI 026 | How To Keep Your Self Belief Strong

Exploring how to keep your self belief strong, this week Nicola was fortunate to be in Las Vegas, meeting people like Bob Doyle  who was featured in “The Secret” and learning about launches from Glen Ledwell from “MindMovies” and Anik Singal & Dan Leman from “The Circle Of Profit”

She learned about neuroplasticity from Bob Harris of Centrepointe Research Institute..  And was blushing while talking about relationships (and sex, before the starter even arrived!) with Susan & Tim Bratton of Personal Life Media.

Hear about it all and so much more in this week’s episode!

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OI 025 | Are Free Trials A Good Or Bad Idea?

Do you have a membership area on your website? Nicola and Judith discuss the pros and cons of free trials and removing objections.  Other highlights include hilarity around life before computers, a great Facebook marketing tip and the joy about giving without expectation.

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OI 024 | How To Tell If You’re Flogging A Dead Horse

Judith answers Nicola’s question – how do you know if your new business is a ‘goer’ or if you’re just ‘flogging a dead horse‘?  (Or stroking it gently)

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OI 023 | Can You Learn To Love The Numbers?

Judith gets excited about doing her accounts and Nicola talks about the Key Performance Indicators (KPI’s) she advises her clients to track. So.. can you learn to love the numbers?

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OI 022 | To Niche, Or Not To Niche, A Big Question

Choose your niche or let it find you? Nicola & Judith discuss niches, do you need one, how do you choose one, or do you let your niche find you?

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OI 021 | Is a Laptop Lifestyle Really That Easy?

Nicola nearly went to a wedding in Malta but the myriad challenges of the so-called laptop lifestyle scuppered her plans..

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OI 020 | Permission: When Is It Ok To Have Time Off?

Is it ok to have time off? As an entrepreneur, do you feel guilty if you are sick or slack off, or worried you won’t be able to get going again if you stop for a bit? Do you need permission to take time off?

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OI 019 | Facebook Marketing & Your Business?

Judith asks Nicola to explain Facebook marketing from scratch, why it’s so powerful and how it can work for small businesses.

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OI 018 | Is It An Overhead? Or Cost Of Business?

We all have a petty meanness – even the Queen of England (who turns lights off all the time).  Do you spend hours searching for a good deal, costing you dear in “opportunity cost”?  Do you choose the cheapest tool for the job rather than the best? Can you tell the difference between an overhead, an investment or a cost of business and is that HURTING your business?  More to the point, will Nicola EVER be able to bring herself to buy a new kettle?

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OI 017 | Rebellion & Making Good Business Decisions

Judith’s clients are coming of age and rebelling, making their own business decisions, while Nicola’s thrilled with her new website speed and is all blissed out with Morning Rituals and Paul McKenna

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OI 016 | Battling Negative Emotions & Negativity?

Nicola is clearing her diary after just 3 days into Paul McKenna’s “3 Things That Will Transform Your Life” while Judith’s on Day 28 and feeling AWESOME!  Both are loving it and discuss how being a successful entrepreneur depends on your being able to get a grip of your mood, your feelings and visualising (then taking action!) releasing negativity and moving towards a positive outcome in business.

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OI 015 | Work/Life Balance? Half Term Hell

Being an entrepreneur with kids can be hell, playing havoc with your work/life balance.  Throw half term into the mix and your stress levels can rise to breaking point..

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OI 014 | Your Big Why, Retiring To Las Vegas & Being Vital

If you ever stop and think “just what is my big WHY I am doing this?” you’ll really enjoy this podcast.  Nicola’s retiring to Vegas after being neck deep in tech, while Judith’s got a secret admirer and wondering at the global connections miracle.

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OI 013 | Self-Doubt Crippling Your Success Journey?

If you suffer from self-doubt, if you procrastinate due to perfectionism, if you just want to take action without caring what others think, you’ll love this episode.

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OI 012 | Making An Offer & Selling A Product

Nicola & Judith discuss Nicola’s recent “Internet Marketers Cruise” and how to detach from making an offer and selling a product effectively, so you don’t get all bound up in your self esteem.

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OI 011 | Endless Ideas, Receiving Help & Branding

Do you have endless entrepreneurial ideas, struggle with personal branding and find it tough to receive help?  If you are an introvert needing to market yourself, hung up about choosing a business name or logo or just want to create a videos sales letter, this episode has something for everyone!

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OI 009 | Star In The Making Or Marketing Online Just Not Working?

Don’t know your domain name from your hosting, your Wix from your WordPress? If you have a huge online following or feel like your marketing online efforts just aren’t working, this episode could help enormously.

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OI 008 | 7 Day Business Startup & Some Everyday Miracles

Nicola & Judith share their “What’s Worked, What’s Changing” in their own businesses, looking back over 2014 and forwards to 2015, they discuss the 7 Day Business Startup and Miracles, while Judith’s thoroughly impressed herself this week!

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OI 007 | Christmas Magic, Mothers, 5 Dwarves & A Trumpet

In this festive episode, Judith and Nicola muse on Gadget Addiction, Christmas Magic, Mothers at Christmas, Ed Sheeran and 5 Dwarves & A Trumpet

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OI 006 | LeadPages, Christmas Haikus & Goal Setting

Goal Setting – One Big Yawn? | On the subject of goal setting, Judith finds the word Goal a total “yawn yawn yawn” while Nicola loves a nice “Vision-Traction Organizer”.  They decide creative tension is great and discuss how to figure out how much you should invest in your business. Listen now!

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OI 005 | Integrity, Obstacles & Planet Luck

X-Factor & Integrity | Nicola and Judith explore what the X-Factor can teach us about integrity and inspiration, luck, fun, owning it, computer breakdown contingency plans and getting ready for an awesome 2015. Listen now…

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OI 004 | How To Choose The Right Price For Your Product

Pricing & Charging | Why do some aspiring entrepreneurs find it so hard to charge what they, their product or service are worth? How do you choose the right price for your product or service? Should you discount? And how on earth do you raise your prices without scaring off your customers or clients? Hear what Judith and Nicola have to say about it..

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OI 003 | Doing It Backwards & Joining The Dots

Entrepreneurial Uncertainty | Nicola Cairncross and Judith Morgan discuss the art of doing things backwards, joining the dots, entrepreneurial uncertainty and how new clients find it so hard to cope with!

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OI 002 | What Does It Take To Fill A New Event?

Bums On Seats | Nicola Cairncross and Judith Morgan discuss a common client challenge every week and both bring their existing skills to the table.  This week they chat about how to fill a new event – just how DO you go about getting bums on seats? Listen now..

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In the show..

  • Nicola and Judith start off the show by sharing what they’ve been up to this week in their own businesses.
  • Next they surprise each other with a word to discuss.  This week Nicola chooses “Sales” and Judith chooses “Digital”
  • Judith’s been stoked this week by some of her clients “3 Week Turnarounds” when their backs are against the wall, while Nicola’s flames have been fanned by visual models and frameworks.
  • Finally, Nicola and Judith share what (or who) has impressed them this week.  Judith’s been very impressed by Soozi’s rather spectacular business pivot while Nicola’s deeply loving Alex Blumberg’s “Startup” podcast.

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Visit us

Nicola Cairncross Visit Nicola http://NicolaCairncross.com

Judith Morgan Visit Judith http://JudithMorgan.com

 Psst..

“We are looking to answer all of your YOUR burning business questions, bringing our very different skills to the table to help YOU own your business and your life!  Just record your question (under 3 minutes please & if you want to, mention your name & website at the beginning) using the Speakpipe app to the right there… just hit the pink vertical bar clinging to the right-hand side of this page where you see the microphone symbol”.

 

OI 001 | Nicola & Judith Re-Unite & Discuss Clutter

A Tidy Desk = A Tidy Mind? | Nicola Cairncross is an Amazon No 1 Author, Speaker and Podcaster. She also runs digital marketing agency; Cairncross Media. She’s joined on this weekly podcast by serial successful entrepreneur and business coach Judith Morgan who has started, run and sold several real world businesses and now coaches business clients globally. Listen to the first Own It! Your Business & Your Life podcast now..

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