OI 107 | A Million In The Bank After 10 Years

Today on the podcast, Nicola and Judith debate a real-life challenge from Cathie who would like to have a million on the bank after ten years from her new online business. Part of her goal is to have created this income and made time to finish her other passion projects.

In the Show..

Nicola’s earned herself one of Katerina’s Loyalty Cards – woo hoo! And Judith’s anticipating December off and preparing for 2017 already.

  • What’s Fuelled Their Fire?

Judith’s made two new global pals without leaving home, both called the same name though with different spelling. Gillian in the USA and Jillian in the UK. And Nicola’s getting the results from her survey for women, all about their challenges online. She explains why she was at first she was dismayed, then uplifted.

  • Client Challenge of the Week

This week’s challenge comes courtesy of Cathie who is just starting out online. Her goal is £1million in the bank in ten years.  Cathie shares all sorts of things about herself which are intriguing and she’s clearly a fast starter, website, blog, free giveaway, tick, tick, tick. Nicola and Judith compare notes and recommend some business models that Cathie might take inspiration from, including Jo Barnes who was one of their speakers on the 2016 podcast summit and Jeni Hott, 7-figure blogger. Here’s Nicola’s interview with Jeni.

  • Words of the Week

Nicola chooses Delight and Judith picks Clarity.

  • Project Updates – all about the Podcast

Nicola is enjoying creating memes out of a couple of podcast episodes each week, the current week’s show and an earlier one, and sharing them on Instagram. She’s working out the best way to measure results from that although she can already see plenty of Likes.

  • Who or What’s Impressed?

Nicola is impressed by Greek ingenuity and efficiency, and Judith by the Merrymaker Sisters’ new app Get Merry: Quick and Easy Healthy Recipes which launched this week and went straight to #1 on Ozzie Amazon. More inspiration for Cathie! We interviewed the Merries on our “Own It: Beyond The Laptop Lifestyle” package and you can get that interview, along with 17 others here.


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OI 106 | Archetypes In Business & Marketing

In today’s podcast, Nicola educates the listeners about the value of knowing your archetype, your shadow side and the archetype/shadow of your ideal client so that you can write to them in their own language in your business and marketing. And Judith and Nicola talk about how clarity about who you are and what you want to offer in your business can help your ideal clients to discover you, get to know you, and decide you are the woman with the right solution for them.

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In the Show..

Neither Judith nor Nicola saw the much-heralded Super Moon and both are disappointed about that. Nicola’s week has been all about creative tension and Judith’s about her recent return to regular blogging and the delightful results which have issued forth.

  • What’s Fuelled Their Fire?

Judith’s ideal client booked herself in for a Pay What You Want Consultation and, in so doing, used Judith just as she wants to be used – as a consultant, having her brains picked by colleagues and returning clients. And Nicola’s week has been about two books: Winning the Story Wars by Jonah Sachs, as mentioned last week, read together with Neil Asher’s Amazon SEO. She also mentions Dan Norris’ recent blog post “Self Publishing Books” as a great resource.

  • Client Opportunity of the Week

As promised Nicola updates us with her learning about Archetypes. This was prompted by her joining the course with MySpiritBusiness.com and they pointed her at CerriesMooney.com for the archetype test. Nicola’s an Alchemist/Creator as are lots of her ideal clients, and the rest are Innocents. And Judith’s a Sage.

Nicola recommends two additional resources:

The Hero’s Journey by Joseph Campbell and The Seven Basic Plots by Christopher Booker. Here’s the blog post Judith wrote in 2014 about the seven basic plots of your business story. What’s the Plot of your Business Story?

  • Words of the Week

Nicola chooses Books (writing them as opposed to just reading them) and Judith brings Reinvention, it’s all the rage, everyone’s doing it and that points to a want not a need.

  • Project Updates

Yay! Nicola’s redoubtable sister Sarah has worked out how to get all 106 episodes of the Own It podcast onto YouTube via Libsyn. It will involve a chunk of work by Patricia, Nicola’s techie VA, to deal with the backlog but, going forward, each single weekly episode should be a (relative) breeze.

  • Who or What’s Impressed?

Nicola tells us about the kindness of a stranger giving her and Sarah a lift back to Stoupa after they missed the bus, and about discovering the trendy 360 Bar which is open all year round and full of otherwise invisible youngsters.

And Judith is fired up by Black is the New Black on BBC2, a wonderful inspirational series of four all-too-short programmes about successful Black Britons, beautifully showcased, presented and photographed with humour and love and encouraging aspiration in all of us, whatever our colour, creed or background.


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Nicola Cairncross Visit Nicola http://NicolaCairncross.com

Judith Morgan Visit Judith http://JudithMorgan.com

Psst..

“We are looking to answer all of your YOUR burning business questions, bringing our very different skills to the table to help YOU own your business and your life. Just record your question (under 3 minutes please & if you want to, mention your name & website at the beginning) using the Speakpipe app to the right there… hit the pink vertical bar clinging to the right-hand side of this page where you see the microphone symbol”.

 

OI 105 | What to Do When You Don’t Know What to Do

What do you do when you don’t know what to do? That’s the topic of this week’s Client Challenge. Nicola and Judith share some strategies to get you back into action when the time is right.

In the Show..

It’s been stormy in Stoupa and rainy and cold in London. Nicola and Sarah have fought off a monster of a spider and won (though the couch sounds as though it lost out!). Judith’s taken her annual day off for Lee Child’s latest Jack Reacher novel and been contacted by an old schoolfriend via her blog.

  • What’s Fuelled Their Fire?

Judith’s fired up by all the writing she’s doing, and Nicola’s reading “Winning the Story Wars: Why Those Who Tell (and Live) the Best Stories Will Rule the Future” by Jonah Sachs and starting to enjoy her membership of My Spirit Business, focussing on the hero’s journey and archetypes, there’s even talk of Jung and Freud.

  • Client Challenge of the Week

What do you do when you don’t know what to do? Nicola mentions journalling, creating a self-imposed deadline, seeking inspirational input, asking your guru(s) either literally or figuratively via their books & podcasts, asking yourself WWJD (bracelets that read “what would Jesus do?” but you can insert guru / deity of your choice), taking advice from mentors but being ready to ignore it all, getting into momentum and reading Big Magic. Judith suggests doing nothing initially, sit with the feelings and see what advice they bring you. The “all you can from where you are with what you have”, courtesy of TUT.com. James Altuchers’s recommended daily practice of 4 elements – physical, emotional, mental and spiritual. And finally following intuitive nudges for inspired action and doing them, however small and silly they may seem.

  • Words of the Week

Nicola picks Change and Judith brings Muse.

  • Project Updates

What’s interesting about the facts and figures of the podcast? Is Pat Flynn’s advice right about Libsyn and how it is used by Own It! or does the You Tube opportunity change that?

  • Who or What’s Impressed?

Judith is impressed by Andy Murray becoming the #1 tennis player in the world after 11.5 years’ hard work, and also by a programme on BBC 4 about Virago Press. And Nicola admires Casey Neistat, the man who made her want to get a drone!

Add your details to the VIP Notification List for “Own It! Your Business & Your Life” to enjoy “My Money Moment” by Judith Morgan and her Money Making Magic group, with our compliments. * Click to get started *

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Enjoyed the show?

Please rate and review us in iTunes, it will only take you a minute or two and will help keep the podcast going! Here’s a short video showing you how to do it.

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Nicola Cairncross Visit Nicola http://NicolaCairncross.com

Judith Morgan Visit Judith http://JudithMorgan.com

Psst..

“We are looking to answer all of your YOUR burning business questions, bringing our very different skills to the table to help YOU own your business and your life. Just record your question (under 3 minutes please & if you want to, mention your name & website at the beginning) using the Speakpipe app to the right there… hit the pink vertical bar clinging to the right-hand side of this page where you see the microphone symbol”.

OI 104 | Choosing Your Coach or Mentor

How do you choose a coach or mentor? Today, in episode 104, Nicola and Judith debate how and why they became coaches and mentors and how they choose their own coaches and mentors.

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In the Show..

Nicola’s been down to Katerina’s superstore looking for kindling, and then discovering on the way home that their path was strewn with sticks! And Judith’s having a go at writing a book this month in NaNoWriMo. She’s well and truly getting her writing groove on. This puts Nicola in mind of this article by Dan Norris.

  • What’s Fuelled Their Fire?

Judith is excited about Module 2 in Jacqueline Rogers’ The Manifestation Game. Module 2 is all about VIBRATION and the group have created a high vibe playlist on YouTube which Judith will be sharing day-by-day throughout November. Nicola’s taken on some new study with My Spirit Business and tells about Mike Hill and Kylie and also about discovering your archetypes with CerriesMooney.com.

  • Client Challenge of the Week

How do you choose a coach and/or mentor when you are ready to up your game or learn something new? Nicola and Judith compare notes about how and why and when they became coaches/mentors way back, who their first coaches were, how they chose them, how they worked with them and how and when and why they decide to make that investment in themselves now.

  • Words of the Week

Nicola chooses One and Judith picks Hubris.

  • Project Updates – All About the Podcast

Nicola and Sarah are working on first getting their Swagger & Soul podcast and then Own It onto You Tube for reasons as previously discussed. There is a small delay due to having to work out how to do images. And Judith has found a new definition of the way podcast iTunes charts work.

  • Who or What’s Impressed?

Judith is impressed by Lambeth Council making the impossible possible and putting on an extra bin collection when they said they could not find a way to correct their own error, missing last week’s collection of non-recyclables causing a street-wide backlog.

Nicola is impressed by a TED Talk by Professor Jordan Peterson and also recommend we check out his site which is called SelfAuthoring.com. It’s all about the value of journalling and proof that it makes us happier, healthier and more productive.


Add your details to the VIP Notification List for “Own It! Your Business & Your Life” to enjoy “My Money Moment” by Judith Morgan and her Money Making Magic group, with our compliments. * Click to get started *

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Please rate and review us in iTunes, it will only take you a minute or two and will help keep the podcast going! Here’s a short video showing you how to do it.

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Nicola Cairncross Visit Nicola http://NicolaCairncross.com

Judith Morgan Visit Judith http://JudithMorgan.com

Psst..

“We are looking to answer all of your YOUR burning business questions, bringing our very different skills to the table to help YOU own your business and your life. Just record your question (under 3 minutes please & if you want to, mention your name & website at the beginning) using the Speakpipe app to the right there… hit the pink vertical bar clinging to the right-hand side of this page where you see the microphone symbol”.

OI 103 | Video and Audio Marketing Ideas and Tips

You’ve uploaded your video to You Tube. Now what? You’ve created your audio content. How are you going to get people to listen to it? Nicola and Judith explore some video and audio marketing ideas and tips.

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In the Show..

Nicola’s been plagued by mosquitoes and suffered a blocked loo and struggled with a bad back, but none of it has held her down for very long. Judith’s over-excited by the films and books out and about this week, including it being a great time of year for all her favourite crime writers.

  • What’s Fuelled Their Fire?

Nicola’s enjoying The Code of the Extraordinary mind by Vishen Lakhiani and Judith’s delighted about a couple of testimonials, more for what she sees her clients have learned and absorbed than what they have to say about her own part in that.

  • Client Challenge of the Week

This week J&N debate how to market your video once you have put it up on You Tube. Nicola shares marketing ideas and tips about titles, keywords, descriptions, transcriptons, tags and links. The creation of the video is the relatively easy bit. Getting to grips with the marketing once you’ve done that will make the whole thing worthwhile.

  • Words of the Week

Nicola chooses International and Judith describes why she’s picked Vibration and how Robbie Williams’ latest song is very much a part of that this week.

  • Project Updates

Nicola’s contemplating drawing together her three projects into one having invested in a spiritual business course with Mike Hill of Internet Marketing Superfriends fame. She’s thinking about going all woo woo at this crossroads in her life.

Judith shares the genius idea she had for putting Own It! the podcast onto You Tube and the fascinating discoveries she’s made about how that can be automated. N&J explore what that might do for their podcast in terms of additional listeners.

  • Who or What’s Impressed?

Judith is impressed by two clients, content creators who have both made breakthroughs by pitching their work to publishers for magazines, interviewers for podcasts and feature articles in newspapers.

And Nicola is impressed by a new friend she’s made in Stoupa, fourteen year-old Laurenz from Hamburg who is active online and delighted to have made a like-minded friend.

Add your details to the VIP Notification List for “Own It! Your Business & Your Life” to enjoy “My Money Moment” by Judith Morgan and her Money Making Magic group, with our compliments. * Click to get started *

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Enjoyed the show?

Please rate and review us in iTunes, it will only take you a minute or two and will help keep the podcast going! Here’s a short video showing you how to do it.

Visit us

Nicola Cairncross Visit Nicola http://NicolaCairncross.com

Judith Morgan Visit Judith http://JudithMorgan.com

Psst..

“We are looking to answer all of your YOUR burning business questions, bringing our very different skills to the table to help YOU own your business and your life. Just record your question (under 3 minutes please & if you want to, mention your name & website at the beginning) using the Speakpipe app to the right there… hit the pink vertical bar clinging to the right-hand side of this page where you see the microphone symbol”.

OI 102 | Choosing Your Niche

This week Nicola and Judith debate choosing your niche, picking a market for your business and/or an ideal client. But how do you choose? And what if you can’t yet?

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In the Show..

Nicola’s arrived in Stoupa after what felt like the longest journey ever. She and Sarah have set up home, been swimming and started to establish a daily habit of 8,000 steps walked to and from the village for supplies and socialising.  Judith’s had a haircut, done some hoovering and made some home-made soup, all the aitches. She’s mirroring Nicola’s real sun (27 degrees anticipated this coming weekend) by cranking up the central heating and working with the window open in what remains of the UK’s autumnal sunshine.

  • What’s Fuelled Their Fire?

Judith’s had a lovely private message from Daphne Kapsali and Nicola’s answer is “nothing yet”, still settling into her new home and workplace routines.

  • Client Challenge of the Week

Judith brings one she knows Nicola has been playing with herself recently, that of choosing your niche. Every bit of start-up advice says choose your niche, identify your market and your ideal customer. But what if you can’t? What if you are not ready to choose yet? Judith shares a quote from Jane Goodall “What you do makes a difference, and you have to decide what kind of difference you want to make”.

  • Words of the Week

Nicola chooses Hospitality to Strangers (in Greek!) and Judith chooses Portfolio.

  • Project Updates – all about the Podcast

Judith has been trying (and failing so far) to easily pull power quotes out of each weekly episode as she listens to the recording before it goes live. And N&J have been sharing show notes as Facebook Notes and sharing again some of the older and more popular episodes and will keep up the focus on implementing their podcast marketing ideas.

  • Who or What’s Impressed?

Judith is impressed by loyal listener Irene, specifically her memes on Facebook for her new membership site which is called The Employer Toolbox. They address all the pains of being an employer, some of which are very familiar indeed.

Nicola let Judith have two this week and so her second one is a couple of questions from the Five-Minute Journal (mentioned last week) which have proved particularly effective for Judith and for one of her clients, a like mind. The questions triggering action are:

  1. What would make today great (asked in the morning)?
  2. How could I have made today even better (asked in the evening)? Note the emphasis on the word “I”.

 


Add your details to the VIP Notification List for “Own It! Your Business & Your Life” to enjoy “My Money Moment” by Judith Morgan and her Money Making Magic group, with our compliments. * Click to get started *

Listeners in America can text OWNITPODCAST to 33444 to join the mailing lists, get notified of future podcast episodes and get free gifts. Everyone else click here
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Enjoyed the show?

Please rate and review us in iTunes, it will only take you a minute or two and will help keep the podcast going! Here’s a short video showing you how to do it.

Visit us

Nicola Cairncross Visit Nicola http://NicolaCairncross.com

Judith Morgan Visit Judith http://JudithMorgan.com

Psst..

“We are looking to answer all of your YOUR burning business questions, bringing our very different skills to the table to help YOU own your business and your life. Just record your question (under 3 minutes please & if you want to, mention your name & website at the beginning) using the Speakpipe app to the right there… hit the pink vertical bar clinging to the right-hand side of this page where you see the microphone symbol”.

OI 101 | Limited by Geography or Limited by Belief

Do you need to base your business in a big city to be successful? That’s the topic of today’s podcast. Are you limited by geography or have you allowed yourself to become limited by taking on someone else’s belief?

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In the Show..

Nicola and Sarah are all packed up and ready to go to Stoupa. The house is empty and Sarah’s begun the cleaning too. How do we accumulate so many possessions and how liberating is it to only have the things we actually use?

Judith is joining in with Jacqueline Rogers’ The Manifestation Game , and she’s taking ten or eleven of her Facebook friends with her too on the journey.

  • What’s Fuelled Their Fire?

Judith’s excited to be achieving more reach and engagement using Facebook Notes on her Page. Insights reveal Reach is up by 94% in the week since she started publishing these. Here’s Alison Read’s post on how to do Facebook Notes.

And Nicola is happy to have discovered a new niche at which to target her funnel-building services – middle-aged digital nomads (of which she is now one!).

  • Client Challenge of the Week

What to do if you have been hypnotised into believing you need to base yourself in a big city with plenty of opportunity in order to be successful. What if you are a country gal at heart? Can you be successful in business wherever in the real or digital world that you choose to live? Nicola’s about to discover as she goes on the road. Judith and Nicola started out thinking this challenge was about geography, but discover in discussion that it is about beliefs.

  • Word of the Week

Nicola chooses Liberated, to reflect how she feels, and Judith chooses Impatience having noticed this is what her clients report all too soon.

  • Project Updates – Podcast Marketing

What are Nicola and Judith going to do to get the podcast “out there”, now that they have passed the 100-show milestone?

  • When sharing the live links on Friday mornings, Judith will ask people to share it. If each listener introduces the show to one more persona, it will double the audience.
  • Judith is going to look out for shareable quotes and nuggets from each week’s show and supply them to Nicola to use for marketing purposes.
  • Nicola’s going to post past show notes into a Facebook Note to see if that works
  • And Judith will post each week’s show notes into a Note too, to save and be published live on the relevant Friday.
  • Nicola’s going to use the accumulated sales income on Facebook Ads via a carousel of the most downloaded episodes (but not until after she gets to Greece).
  • Who or What’s Impressed?

Judith’s enjoying her new Five Minute Journal and Nicola’s impressed with the speedy support and service from Zurich where she’s discovered she has a old pension she can take control of now, before she leaves the country.

Add your details to the VIP Notification List for “Own It! Your Business & Your Life” to enjoy “My Money Moment” by Judith Morgan and her Money Making Magic group, with our compliments. * Click to get started *

Listeners in America can text OWNITPODCAST to 33444 to join the mailing lists, get notified of future podcast episodes and get free gifts. Everyone else click here
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Enjoyed the show?

Please rate and review us in iTunes, it will only take you a minute or two and will help keep the podcast going! Here’s a short video showing you how to do it.

Visit us

Nicola Cairncross Visit Nicola http://NicolaCairncross.com

Judith Morgan Visit Judith http://JudithMorgan.com

Psst..

“We are looking to answer all of your YOUR burning business questions, bringing our very different skills to the table to help YOU own your business and your life. Just record your question (under 3 minutes please & if you want to, mention your name & website at the beginning) using the Speakpipe app to the right there… hit the pink vertical bar clinging to the right-hand side of this page where you see the microphone symbol”.