You’ve uploaded your video to You Tube. Now what? You’ve created your audio content. How are you going to get people to listen to it? Nicola and Judith explore some video and audio marketing ideas and tips.
In the Show..
Nicola’s been plagued by mosquitoes and suffered a blocked loo and struggled with a bad back, but none of it has held her down for very long. Judith’s over-excited by the films and books out and about this week, including it being a great time of year for all her favourite crime writers.
- What’s Fuelled Their Fire?
Nicola’s enjoying The Code of the Extraordinary mind by Vishen Lakhiani and Judith’s delighted about a couple of testimonials, more for what she sees her clients have learned and absorbed than what they have to say about her own part in that.
- Client Challenge of the Week
This week J&N debate how to market your video once you have put it up on You Tube. Nicola shares marketing ideas and tips about titles, keywords, descriptions, transcriptions, tags and links. The creation of the video is the relatively easy bit. Getting to grips with the marketing once you’ve done that will make the whole thing worthwhile.
- Words of the Week
Nicola chooses International and Judith describes why she’s picked Vibration and how Robbie Williams’ latest song is very much a part of that this week.
- Project Updates
Nicola’s contemplating drawing together her three projects into one having invested in a spiritual business course with Mike Hill of Internet Marketing Superfriends fame. She’s thinking about going all woo woo at this crossroads in her life.
Judith shares the genius idea she had for putting Own It! the podcast onto You Tube and the fascinating discoveries she’s made about how that can be automated. N&J explore what that might do for their podcast in terms of additional listeners.
- Who or What’s Impressed?
Judith is impressed by two clients, content creators who have both made breakthroughs by pitching their work to publishers for magazines, interviewers for podcasts and feature articles in newspapers.
And Nicola is impressed by a new friend she’s made in Stoupa, fourteen year-old Laurenz from Hamburg who is active online and delighted to have made a like-minded friend.
Enjoyed the show?
Visit Nicola at NicolaCairncross.com
Visit Judith at JudithMorgan.com