Are business apps a good idea? Today’s Client Challenge of the Week is on the topic of whether or not to invest in an app for your business. Does it add value to your clients? Can you sell it on iTunes to defray some or all of your set-up costs? What’s the ongoing maintenance fee and how much should you expect to pay for the whole package?

In the Show…

Nicola’s enjoyed a week of lovely things – a visit to the beauty salon, an invitation to an Indonesian lunch, plenty of beach time and hosting Write Club at her house. Judith’s spent her first two days in a decade helping out a friend by doing her accounts on Sage, returning big favours. Whilst it comes back like riding a bike, it was strange and unfamiliar again at first, but she had a lovely, lovely time, revealing that she was somewhat secretly ashamed of how much she loved it!

  • What’s Fuelled Their Fire?

Nicola’s wondering about tinkering with her Inner Circle membership club based on some feedback from a newbie, and Judith discourages her on the basis that we cannot be all things to all people and should not try.

Judith’s noticing signs of a general upswing in incoming new business and is taking it as a sign of the times; more people seem to be willing to pay for business coaching and mentoring than has been the case for quite a number of years. And she’s fascinated by all the different ways clients are finding her, and the search terms they are using to do that, including spiritual business coach.

  • Client Challenge of the Week?

Karen Wilmot, The Virtual Midwife, sends in this week’s Client Challenge. Should Karen get an app for her business, either as a value add for existing clients or as something people would pay to download from iTunes. The app would be about breathing in pregnancy and labour. Nicola advises based on her own experience of investing in an app for her business.

We learn than (like anything) an app doesn’t sell itself. Rather than selling it, Nicola thinks Karen should give it away and then later, perhaps, she might consider a paid level of membership via the app. Nicola sees an app as a communications and promotional tool and a way to talk to potential future customers and she is happy to explain that she paid £2500 for hers. The ongoing monthly cost is $197, as recently advised on the podcast, and that includes a whole new makeover for her so she’s happy. Also she loves how the app pulls in all the content she creates elsewhere via RSS feeds, including from her blog, Facebook, YouTube and Instagram.

Judith thinks that the average age of a woman having a baby would place her firmly in the app generation, so she tends to agree with Karen that it is a good idea for her business.

  • Words of the Week

Judith picks Bonkersness which is part of the strapline of her new book, and Nicola teaches podcast listeners a Greek word, Kotopoulo, meaning chicken!

  • Project Updates

The podcast stats for 10 days, 30 days and 90 days is a flat line which Nicola suggests is a good thing. She and Judith talk about the implications of Gary Vee’s article about audio being 1.5x more popular than video, music to Judith’s ears, literally in some instances. The Rise of Audio & Voice.

Judith’s updates listeners with her Scrivener training progress at 89% (the accounting days have put her behind on her own schedule). And she confesses to a scarce thought that others are beginning to share the same message so she’d better get a move on with her writing during August.

  • Who or What’s Impressed?

Judith is impressed by Nicola Bird’s iced cupcakes and the new Dr Who being a woman, despite neither she nor Nicola being Dr Who fans or viewers. Nicola is impressed by Marina and her first Greek lesson. The teacher took on board Nicola’s confession of being a visual learner and has suggested she learn the Greek alphabet too.

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Discover more…

Nicola Cairncross  NicolaCairncross.com

Judith Morgan  JudithMorgan.com