Today’s Challenge is all about affiliates, becoming one and/or attracting, managing and inspiring a team of them to help you make sales of your products and programs.
In the Show..
Birthdays – Nicola’s daughter Phoebe’s 21st and Judith’s 61st (which mostly involved a sausage roll, a sleepless night and some hospital visiting). Nicola takes on a client who’s been in her marketing funnel for 10 years and her task…? To create a marketing funnel for the client herself!
- What’s Fuelled Their Fire?
Nicola is naturally inspired by the Summit interviews recorded so far, and Judith announces her new Joint Venture with Victoria Casebourne – The More Mastermind.
- Client Challenge of the Week
Have you ever made any money as an affiliate, by recommending the products and services of others you have used or enjoyed? Would you like to make more? And if you are a business owner how do you attract, motivate and inspire an army of affiliates to help you sell more? Nicola is uncharacteristically negative about the prospect of affiliates and she explains why, while Judith is characteristically upbeat that podcast listeners may want to earn by recommending the Summit recordings and making a few bob on the side while helping us to monetise our podcast at last.
- Words of the Week
Judith goes for Life as in Own It! Your Business AND Your Life. And Nicola’s choice is Exhilarated.
- Project Updates
It’s still all about the virtual summit – 17 interviews booked of which 5 recorded, two blog posts written, blog competition launched, 62/100 sponsors found for the Thunderclap. It’s time for N&J to get their heads together and create a marketing plan to create sales of the recordings.
- Who or What’s Impressed?
Nicola was impressed by James Schramko’s story of losing everything except his flip flops when he was robbed on a trip to California and how he got home to Australia without clothes or a computer or a phone or his wallet. And Judith’s found a new TV box set called Billions about a NY hedge fund billionaire and the US Attorney trying to catch him out in illegal trading activities, starring Damian Lewis and Paul Giamatti in two acting tours de force.
Enjoyed the show?
Visit Nicola at NicolaCairncross.com
Visit Judith at JudithMorgan.com