Somebody’s given you their email address, opting in at your website. Now what? This week’s topic is keep-in-touch marketing, newsletters and opt-ins.

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In the Show..

Nicola’s trying to cheer herself up because her software, which should be playing nicely together, isn’t! And Judith is all about preparing for her clients’ annual Summer Party – gardener, cleaner and catering, tick, tick, tick.

What’s Fuelled Their Fire?

Coming towards the end of her August off, Judith is finding that absence makes the heart grow fonder and Nicola is watching and recommending the videos for The Foundation with Andy Drish and Dane Maxwell. She also recommends their podcast.

Client Challenge of the Week

You’ve put up your lead magnet on your website and someone’s opted in… so what now? How often will you send your subscribers an autoresponder, a newsletter and/or a broadcast? What will you say in your keep-in-touch marketing? How long should your newsletters be and how often should you send them? How to love your list while it’s growing.

Nicola recommends Autoresponder Madness by Andre Chaperon.

Words of the Week

Nicola’s word is Simple and Judith chooses Lucrative.

N&J Project Updates

Judith’s delighted with her 37% ROI on her sports trading, a return of $503 on $1350 in just six weeks. And Nicola’s put her prices up for her Start Strong programme, eliminating those who can’t really afford her.

Who or What’s Impressed?

Nicola talks about pillar blog posts, citing list posts especially and was impressed by’s 100 Best Sites for Solopreneurs. And Judith talks about Sally Kirkman Astrologer.

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Nicola Cairncross

Judith Morgan