How to keep it simple so your potential clients and customers feel they really understand your core business offer. Who are you? What do you stand for and how can you stand still for long enough to be caught?

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In the Show..

Nicola’s back online after the builders cut through her internet cable but Judith’s got car trouble.

  • What’s Fuelled Their Fire?

Judith’s invented a new way of being with clients, sharing her energy with them, and Nicola’s got a new “client onboarding” workflow spreadsheet.

  • Client Challenge of the Week

Keeping things simple. How not to throw everything you are and everything you know at your client before they enter your marketing funnel. Keep it simple so people understand who you are and what you stand for. Stand still long enough to be caught. Less is more.

  • Words of the Week

Judith chooses Ignite, the name of her new coaching offer, and Nicola chooses Obliquity after reading the book of the same name by John Kay.

  • J&N Project Updates

Nicola’s tinkering with making a new $1 one-time offer for ClicksLeadsandSales as soon as people optin for a freebie and Judith is excited about her lotto venture now in the activation phase, post pre-launch.

  • Who or What’s Impressed?

Judith is impressed by fast and responsive web functionality with the her lotto project and Nicola tells us all about how much she’s enjoying the blog by the Google man who lives in a van.

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Nicola Cairncross

Judith Morgan