On this week’s podcast, Judith and Nicola discuss why writing a book is good for business, the reasons why you might write one and how you to get it published or publish it yourself.

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In the Show..

Nicola is recovering from a cough, but nevertheless proud to be encouraging creativity in both of her children, Phoebe and Nelson.  Judith’s garden office is to be featured in a book of She Sheds in 2016 and she’s treated herself to a large and luxurious box of new crayons; the two facts are unconnected!

  • What’s Fuelled Their Fire?

Nicola’s succumbed to reading Big Magic by Liz Gilbert; if it’s good enough for Dan Norris, it’s good enough for Nicola. She’s also been looking at the different sorts of people in forums and keeping a close eye on those who are able to act with clarity, despite emotion. Judith’s sales promotion ended on Hallowe’en and she’s happy to have lots of new clients, many of whom are returners or upgrades, all saying nice things about working with her and re-committing to their business success for another year.

  • Client Challenge of the Week

Not a challenge this week, more of an opportunity. What are the pros and cons of writing a book for the sake of your business? Why bother? How to get it published and why to turn it into multiple formats – ebook, paperback and audio recording. Nicola’s recommended resource is Christine Clayfield’s WorldWideSelfPublishing.com

  • Words of the Week

Nicola chooses Work (that’s how it feels when you’re poorly) and Judith picks Curiosity, essential quality for a coach.

  • N&J Project Updates

Nicola is supervising the re-purposing of some of her online content from the Business Success Factory into both Clicks and Leads and Clicks, Leads and Sales whilst, at the same time, taking note of her growing financial success over what is now nearly a year in her new business. Judith’s keenly anticipating the launch of Lotto Spring with the first draw on 10th November, between now and the next episode of the podcast!

  • Who or What’s Impressed?

Judith is enjoying another journey show on the BBC, called Earth’s Wildest Waters – all about fishing. Who knew? And Nicola has been impressed by John Logar of MakeEverydayAPayday.com

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Discover more…

Nicola Cairncross  NicolaCairncross.com

Judith Morgan  JudithMorgan.com