How to create a outbound sales system for your business, including your “100 List” and a handful of useful related resources. Judith reveals what the colloquial name for $100 is.

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In the Show…

Nicola gets a new letterbox and Judith’s dropping fivers in Tesco with secret sticky notes attached.

  • What’s Fuelled Their Fire?

Judith had her fire fuelled by a client asking her how she got into woo woo and why she gave up accounting. Nicola is excited about podcasting coming to Android phones and to all new cars and the potential for growing our Own It! audience via those two routes to new listeners, those who don’t like iTunes and those discovering podcasting for the first time.

  • Client Challenge of the Week

Nicola explains how to create an outbound sales system using a list of 100 top prospects, how to use LeadFuze to provide 300 new leads every month for a cost of just $40, and Yet Another Mail Merge App for Gmail.

*Predictable Revenue by Aaron Ross

*Spin Selling by Neil Rackham

*Traction by Gino Wickman

  • Words of the Week

Nicola chooses Traction and Judith opts for Noticing.

  • J&N Project Updates

Judith’s £100 “bit on the side” MLM has $3550 in the pipeline, as promised. And Nicola talks about blowing her own trumpet and explains why every female business owner needs to get better at that, like the boys.

  • Who or What’s Impressed?

Ben Wishaw, London Spy and specifically Lucy Mangan’s Guardian review which describes Wishaw as “the most powerful actor ever made out of thistledown and magic” impresses Judith. Nicola recommends the companion book to Traction called Get A Grip, also by Gino Wickman.

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Nicola Cairncross

Judith Morgan