How and why can Facebook Groups be good for your business?

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In the Show..

This week both Nicola and Judith have experienced misunderstandings and mis-communications with clients and potential clients. Can they all be put down to Mercury Retrograde or should our intrepid podcasters be facing up to their part in co-creating these? What can we learn about ourselves from others and from their perception of the way in which we show up in the world?

  • What’s Fuelled Their Fire?

Nicola’s excited about a book called The Happiness Advantage by Shawn Achor and Judith’s anticipating being an expert for Sherry Bevan’s Confident Mother online conference.

  • Client Opportunity of the Week

N&J discuss ideas for starting or taking over an existing Facebook group, and why and how Facebook Groups can be beneficial to your business. Lots of creative ideas abound for how to get great value from your group for your business and how to give great support and content to your members, and how an active FB group may be regarded as a list by another name. When to be abundant, when to enforce your own rules and a handy VATmoss tip.

  • Words of the Week

Judith chooses Transcreation while Nicola goes with Expansion. Nicola tells listeners about a book by Shonda Rhimes called Year of Yes.

  • Project Updates

Nicola has sold two more of her Facebook Ads course and Judith’s continuing with her January clutter-clearing project, now re-named Thinning & Binning.

  • Who or What’s Impressed?

Judith tells the story of her client Jo who’s moved to Spain and is doing up a finca with the help of trusty Ian who she met on the ferry; she overheard him saying how he wanted building work to pay for his trip and she introduced herself on board ship and became his first customer. Follow Jo’s adventures on her Facebook Page Do This or Die. Nicola is excited by another 7 Day Start-up challenge from Dan Norris, and reminds listeners about Snapchat and how she plans to use it on her upcoming trip to the USA.

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Nicola Cairncross

Judith Morgan