According to Chris Guillebeau, it’s all change online. Judith & Nicola debate his thesis about how the world of online publishing is changing in the new, new economy.

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In the Show..

Nicola’s in San Diego in the third and final week of her mammoth trip to the USA for the Internet Marketing Cruise and the Traffic and Conversion Summit and the Big Roadtrip from one coast of America to the other in a Mustang. Judith’s loving her self-determined vibrant February of green smoothies and high vibrations and has lots of good news to share later in the show.

  • What’s Fuelled Their Fire?

Judith is excited about exploring, an audio blogging platform and is putting out daily 3-minute audios, and Nicola’s enjoyed the business lessons she’s been learning from her co-drivers on the road – mindset, music and management accounts.

  • Client Challenge of the Week

Nicola and Judith briefly touch on an article by Natasha Courtenay-Smith about how it’s vital to upload video directly to your Facebook page and NOT via YouTube, before turning their attention to a controversial article by Chris Guillebeau in which he explains the changes he sees coming (and already here) in the world of online publishing.  Nicola both agrees and disagrees and explains that we cannot expect free content to do for our businesses what it used to,  and why we must pay to boost our posts and encourage opt-ins.


Lead Pages Facebook Ads Course

Gary Vaynerchuk’s Vistage Keynote

Gary Vaynerchuk’s Life on Fire Keynote

  • Words of the Week

Nicola chooses Expansion and Judith opts for Audio.

  • Project Updates

Nicola tells about a deal she did while driving across the USA, how she’s closed her low-level membership site but why she’s motivated to keep on with her high-level mentoring, explaining that one £8k client parlayed that investment into £100k+! Judith has launched Big Talk and describes a couple of exciting new Joint Ventures she’s working on.

  • Who or What’s Impressed?

Nicola has impressed herself with her bravery and strength over the duration of the US trip and describes her experiences with a Glock at the shooting range. And Judith tells about her artist client Richard Pettitt and his multi-media blog posts using the written word plus illustration, photographs and video.

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Nicola Cairncross

Judith Morgan