Nicola’s contemplating the possible need for doubling up on her social media profiles. Is that a good idea? Do you need different voices for different audiences? How best to manage your brand(s) online via social media.

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In the Show..

Judith’s anxious about being clean and tidy and ready and dressed (!) all the times for the stampede of buyers the estate agents are bringing round, and Nicola’s contemplating going back to her weekly poker game. Judith was also excited to share some news about her PWYW (pay what you want) offer, a new all-time high achieved.

  • What’s Fuelled Their Fire?

Nicola’s happy to have doubled her followers on Instagram to 500 within a month thanks to Phoebe’s Instagram marketing techniques) and about the possibilities for live video on Facebook, and Judith’s energy is high from having a phenomenally busy week with clients, coaching groups, webinars, podcasts, a newsletter and a haircut! Busy, busy, busy.

  • Client Challenge of the Week

Nicola is opening up a second – more corporate – arm to her business. Should she double up on social media profiles? What are the pros and cons? Can anyone business run multiple profiles successfully, should anyone, and – if so – do you need a distinct voice for each?

  • Words of the Week

Judith picks Adventure and Nicola chooses Streamlined.

  • Project Upates

Nicola talks of her choice of a streamlined Studio Press theme which is obliging her to be succinct on her new website, and Judith updates podcast listeners on the “free money” which is coming from Lotto Spring.

  • Who or What’s Impressed?

Nicola’s got an impressive new rep in the States and Judith’s in awe of the team of estate agents, all competing with their colleagues to make the sale of her home , bringing round no fewer than 12 buyers in week 1.

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Nicola Cairncross

Judith Morgan