In this week’s podcast, Nicola and Judith return to Thomas J. Leonard’s 28 Surefire Strategies for Business and Personal Success and talk about #8: Become Irresistibly Attractive to Yourself. 

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In the Show..

Judith is excited by the big upset in the tennis – Djokovic is out of Wimbledon in Week One! – and about being global in her business. Nicola’s enjoyed a quiet week, getting some sun in her garden, binge watching Game of Thrones and getting her hair done with her best mate, Kim.

  • What’s Fuelled Their Fire?

Nicola’s fire has been fuelled by following the sales letter format not just to write the sales letter for the summit recordings but also for other pages on her sites. And Judith has two clients celebrating charging what they are really worth, which has given rise to reminders about it being easier to make sales and run your business when your clients can easily afford you and demonstrate that they understand your worth and appreciate your value in the prices they choose to pay you.

  • Client Challenge of the Week

TJL’s Surefire Strategy # is Become Irresistibly Attractive to Yourself:

Do things that make you feel good and proud of yourself. Ask yourself “What am I doing in my life that’s unattractive to me? Are those things benefiting me in ways I could eliminate? Is there anything that used to be OK but is bad for me now?” Stop trying to meet other people’s expectations. Start meeting your own. Be yourself.

  • Do something good for someone who “doesn’t deserve it”
  • Give something away where you would normally charge
  • Admit something important that you haven’t, but need to
  • End a habit or practice that you don’t feel good about
  • Identify the one quality you don’t currently have that you really want to have, then take 30 days to develop it.
  • Words of the Week

Judith picks Surprise (because everything is) and Nicola chooses Launch.

  • Project Updates

Nicola is re-creating her online community on new software because she’s missed it and Judith is full steam ahead with her own personal project of selling up and moving to France.

  • Who or What’s Impressed?

Judith’s been impressed by the little tiger who’s buying her flat using bridging finance, especially her negotiation skills, and Nicola’s excited about MemberMouse which is the software she’s using for the re-launch of the membership part of her website.

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Nicola Cairncross

Judith Morgan