When is the right time for a refresh of your website, sales pages or client offers? Probably not as often as you think and not for the reasons you might think either!

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In the Show..

Nicola’s been re-writing her business plan, sufficient only to create a fabulous life with 10 ideal Clicks & Leads clients and 200 members of her Inner Circle.

The purchaser of Judith’s property has gone on holiday for three weeks without anything concrete having been agreed, but Judith feels pretty confident about their verbal agreement and this week will begin packing and camping out in her own home.

  • What’s Fuelled Their Fire?

Nicola has been making a plan to leverage all the training content she’s ever created and build an online community. Judith’s realised something from free language learning app Duolingo which is about motivation and how those principles might help her clients.

  • Client Challenge/Opportunity of the Week

Is it time for a refresh of your website, sales pages and content, whether your clients, prospects and visitors want it or not? Today Judith and Nicola debate the creator’s need for new, new, new and the temptation to fix and refresh something when nothing is wrong, or when the refresh doesn’t solve the real problem. Here are some ideas which will satisfy both your need for new and those of your customers for things to be reassuringly familiar and easy to navigate.

  • Words of the Week

Nicola picks Laughter and Judith chooses Excellence.

  • Project Updates

Still thinking about their two sales letters for the Summit recordings, Nicola explains the plan for split-testing which one works best.  Judith’s going to work on the copy for the upsell page which offers membership of the Pro Facebook Group for an additional $100, and J&N still need to create a radio advert for insertion into the weekly podcast.

  • Who or What’s Impressed?

Judith was impressed by the British sporting excellence on display last weekend, specifically Lewis Hamilton, Andy Murray and Heather Watson. And Nicola’s been impressed this week by both Bean Ninjas, and Open Broadcaster which enables you to do Facebook Live from your desktop or laptop instead of just your phone.

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Nicola Cairncross  NicolaCairncross.com

Judith Morgan  JudithMorgan.com