Inspired by a book of the same name, Nicola encourages listeners to Simplify their business either by price or proposition.

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In the Show..

Judith’s website is finally back online with full back-end functionality after a server crash eleven days ago, and Nicola shares her week of extreme highs (vzine, whoosh) and extreme lows (Facebook have disabled her Ads account).

  • What’s Fuelled Their Fire?

Nicola has turned away from Meet Edgar and is creating and sharing her own content and memes, and Judith is excited by lots of income from returning clients in January and a client giving her a payrise!

  • Client Opportunity of the Week

Nicola’s been inspired by a book called Simplify: How the Best Businesses in the World Succeed by Richard Koch and Greg Lockwood and explains the opportunity she sees for business owners to simplify their offer to customers either by reducing prices by fifty per cent or creating something which is more beautiful or easier to use. She cites budget airlines, last minute booking apps and websites, Uber and Air B&B as examples. How can keeping it simple make life easier for you and your clients?

  • Words of the Week

Judith chooses Comma and explains why, and Nicola is Unstoppable in pursuit of a solution to her Facebook Ads difficulty.

  • Project Updates

Nicola shares more facts and figures about the podcast, an average of 500 downloads a week, Own It! is at #81 in the UK Top 100 chart with 37 Pushcrew subscribers. Sarah, Nicola’s sister, has given the podcast website a serious overhaul and introduced excerpts on the front page encouraging the visitor to listen to more than one show and embedding the review video at the end of each podcast.

  • Who or What’s Impressed?

Judith is impressed by the level of service and the patience of Vasanth, her dedicated helper at the hosting company. Nicola tells about The Sales Copy Lab who are writing five emails for her at $54 each.

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Nicola Cairncross

Judith Morgan