Continuing with their challenge of finding a new Client Challenge of the Week every week, today Judith and Nicola discuss Malcolm Gladwell’s Outliers and his concept of 10,000 hours to mastery of anything. And how that’s so much more achievable if you are in love with your topic, your thing, your niche and find it holds an endless fascination for you.

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In the Show..

Judith was up all night with the Oscars and now knows she’s going to need a tiara/glittering headband and preferably to be in California this time next year. Nicola’s had a spooky week, what with Phoebe’s viral video and an invitation to speak in Brisbane, a job offer in Texas, manifesting an ideal Facebook Ads client and enjoying marketing her latest book with some fabulously classy Facebook memes.

  • What’s Fuelled Their Fire?

Judith’s been inspired in different ways by two women she met through her work with Nicola in the Money Gym. The first is a sad story of the premature passing of a dear friend, sometime client and colleague who was wonderfully inspiring in many ways, a true life-enhancer. If you knew you were going to be taken before your time and at very short notice, would you be living your life differently right now? How so?

And also by Yvonne Halling who was one of Own It’s Summit speakers in 2016’s Beyond the Laptop Lifestyle. She’s only gone and done it again, jumped without a safety net to catch her and changed her life 100%. To the outside world it felt like it happened one weekend, but Yvonne explained that it took her seven years to make up her mind. Nicola says that Yvonne’s story on Facebook drew 250 comments.

Nicola was inspired by Judith’s live coaching on last week’s show; one comment got her into action, the one about loving what you do and having a duty to share that with the world. It led to all sorts of wonderful synchronicities this week for Nicola and “all” she was doing was something which felt like fun.

  • Client Challenge/Opportunity of the Week

Nicola’s been listening to new podcasters Chris Barrow and Ashley Latter and their show called Two Reds are Better Than One (two Manchester United fans there). They were discussing how to come up with something new each week to talk about and decided they would go with whatever they found endlessly fascinating. For Nicola that’s the psychology of success and for Judith it’s money, so when all else fails they will discuss matters for which the passion and interest never die.

Nevertheless, Nicola appeals to listeners to send in challenges and, as ever, Own It will continue to be happy to craft the podcast around those.

N&J touch on Malcolm Gladwell’s book Outliers which talks about 10,000 hours to mastery, that’s between five and ten years working full time at something for forty hours a week! And what does it mean to become an zulu expert and study a tight topic. What part does luck play, perhaps in helping that commitment to feel effortless, and what would you find endlessly fascinating if you were going to put in that amount of time into your business?

  • Words of the Week

Nicola chooses Beauty and Judith picks Mistake (as made by human beings).

  • Project Updates – all about the Podcast

Nicola’s been looking at Google stats for the Podcast website, up 50% over a year and up 8% over the last month. She shares that 80 people a day download the podcast and marvels that the show reaches 1600-2600 people a month. Both Judith and Nicola find that very gratifying and exciting.

  • Who or What’s Impressed?

Nicola tells us more about the inspiration provided by Yvonne, and Judith admires Hollywood producer Jordan Horowitz so elegant from the stage, live in the moment, when he discovered the error that his film had NOT won Best Picture after all and he and his team had to surrender their gold statuettes to Moonlight instead. How he conducted himself with elegance was a thing of beauty to behold. If you can keep your head when all around you are losing theirs…

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Nicola Cairncross

Judith Morgan