What’s the best route to getting your biz set up online fast? With everything moving so fast in the online world, and with so much to do when you are self-employed, what would Nicola and Judith recommend to those in overwhelm or at the beginning of their business marketing journey?
In The Show…
Nicola’s enjoyed a visit from former-client and now friend Susanne whose outgoing personality has brought new experiences into Nicola’s life in Greece. Susanne has been a delightful houseguest with her washing-up and wood-stacking, and her chutzpah has enhanced local relationships for Nicola during Susanne’s visit and afterwards too.
Judith tells Nicola the story of falling over and about the two sides of her (work and biz) she sees reflected in the new professional photos, one pink and perky, the other much darker.
- What’s Fuelled Their Fire?
Nicola’s Gatwick workshop between Christmas and New Year is almost full up even before the early-bird deadline, and she’s received three requests for podcast interviews this week. Judith’s thinking of changing her newsletter since most of her clients now don’t come from it but from Facebook instead. She wants to launch a paid-for newsletter at some point in the future and, for now, she’s just putting it out there.
- Client Challenge of the Week
What do you do when you’ve got too much to do? You are a busy person and you are trying to market your new biz or your new idea. Simplify, that’s what. And speed up. Nicola and Judith brainstorm the fastest way to get your business online, a combination of some regularly-produced content, a Facebook page and an email newsletter list/opt-in. Online marketing can be fast, easy and fun.
- Words of the Week
Judith picks Goodies and Nicola opts for Adjust.
- Project Updates
Judith felt the need to update and simplify her own website this week in advance of the publication of her book in November, and Nicola reports early findings from using Facebook Ads to promote the podcast. Will clicks turn into downloads?
- Who or What’s Impressed?
Judith reports some stats from three years using PWYW (pay what you want) in part of her business. And Nicola likes Wavve.co which helps you to share audio from your podcast, music or recordings on social media as video.