Nicola and Judith talks about Business Ethics During the Pandemic. Marketing in a pandemic – yeah or nay? Not charging during a pandemic – daft or good PR?

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In The Show

Judith has lost a close friend to cancer, and Nicola’s little family threesome is managing well, making bread (!), and settling into a new working routine, while she helps friends and colleagues with webinars and taking their businesses online. #Bereavement #Bread-making #Virus #RationalThinking #Webinars #OnlineBusiness

What’s Fuelled Their Fire?

Nicola has noticed an uptick in affiliate income while people look for recommended tools to help them get online, and Judith keeps calm and carries on.

Focus Of The Week – Business Ethics During the Pandemic

  1. Marketing in a pandemic – yeah or nay?
  2. Not charging during a pandemic – daft or good PR?

Nicola does a round-up of people she sees doing business ethically and well either for free or usefully or affordably, or all three.

Nicola mentions:

Technology Review article about not going back to normal (for 18 months)

Kenny Tutt making soda bread on YouTube

Justin Brooke on (use code NicolaCairnX when setting up account for 500 extra points)


Judith quotes Danny Iny, himself quoting an article by Dan Sullivan, Strategic Coach, from twelve years ago at the height of the 2008 financial crash, called the Scary Times Success Manual:

  1. Forget about yourself, focus on others.
  2. Forget about your commodity, focus on your relationships.
  3. Forget about the sale, focus on creating value.
  4. Forget about your losses, focus on your opportunities.
  5. Forget about your difficulties, focus on your progress.
  6. Forget about the “future”, focus on your today.
  7. Forget about who you were, focus on who you can be.
  8. Forget about events, focus on your responses.
  9. Forget about what’s missing, focus on what’s available.
  10. Forget about your complaints, focus on your gratitude

LISTEN HERE TO OWN IT #269 | Business Ethics During the Pandemic

Words Of The Week

Nicola chooses Surreal and Judith picks Crisis.

Project Updates

Judith would pay a king’s ransom for a cleaner, and Nicola is contemplating a website makeover, doing it herself this time around.

Who Or What’s Impressed

Nicola likes Liar 2 on ITV, and Dark on Netflix. She’s looking forward to the imminent publication of N.K. Jemisin’s latest sci fi book, The City We Became.

Judith discovers David Wilcock’s LONG videos on YouTube but finds them watchable, she tells the story of her latest hero, American colleague Mitch in Dubai, aged 60, who tests positive for the virus but is asymptomatic throughout and then gets the all clear, and finally this quote has inspired her, from Michael Austin:

“Extraordinary times, it turns out, do not always call for extraordinary measures, or even extraordinary people. They often call for ordinary measures and ordinary people finding ways to do ordinary things when everything around them seems to make ordinariness impossible.”

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Nicola Cairncross Judith Morgan