Tracy ReaderLast but not least, squeaking in just moments before midnight, like Cinders, is Tracy Reader who has a dream too, as you will read in a mo. Tracy’s dream is morphing as her life changes and I believe that happens to us all, nothing stays the same. And, being a Mum working often from home, a radically different life isn’t on the cards for T right now.

But two businesses are. And the best thing about Tracy’s blog (to my eyes) is that she’s going to use the content of our Summit to create more blog fodder for both of those businesses. Once a marketer…!

Here’s Tracey’s thinking and writing, in her own words:

I have a dream…

We all have dreams, but how many of us spend time focusing on making our dreams a reality?

Martin Luther King’s illustrious dream was for everyone to be judged by their personal qualities and not by the color of their skin – that “all men, yes, black men as well as white men, would be guaranteed the unalienable rights of life, liberty, and the pursuit of happiness” as promised in the “magnificent words of the [American] Constitution and the Declaration of Independence”.

Now, over 50 years after King’s acclaimed ‘I have a dream’ speech of 1963 – whilst racism hasn’t been totally eradicated, the rights and prospects of black Americans (and Europeans) have certainly improved; to the extent that the current U.S. president is African American.

If that’s not an inspiring realisation of a dream then I don’t know what is!

But why all this talk of dreams on a marketing blog?

Read the rest of the story here. #OwnItSummit