Today’s Focus of the Week is about doing improving work, doing the hard stuff. Why would you persevere with a book you are not enjoying? Why would you study something which is difficult and delivered in a format you do not enjoy?

In the Show…

Judith’s studying the basic principles of Facebook Ads in a 4-day learnalong with Julia Bramble and discovering it’s just like marketing, more about touches and attraction, connection and engagement than sales. And Nicola’s had a short story accepted to go in a book by Daphne Kapsali about how to get over a breakup. WOW!

  • What’s Fuelled Their Fire?

Judith is terribly excited about Lumen5 and her ability to create little videos as often and as easily as she likes, using her own words and pictures or their library shots and music, brand them, download them, upload them to Facebook as “native” video and share them with ease. Nicola encourages her to create a custom audience out of those who watch at least 50% of the videos and Judith asks for Sarah’s help with that.

Nicola’s been asked by a friend to help him with his Facebook Ads for a Brighton event and is delighted to have re-discovered how they fire her creativity if she has the right client with the right budget, and Pete Jenkins not only fits both of those criteria but also employs Phoebe too.

  • Focus of the Week

Born of a discussion N&J have been having during the week about why on earth you would persevere to finish a book which is improving, they debate that firstly as writers and then broaden the topic to include why anyone would do it in their business too. For the sense of achievement, for the opportunity to improve and grow at anything and everything. What’s the game with doing improving work?

Today's Focus of the Week is about doing improving work, doing the hard stuff. Why would you persevere with a book you are not enjoying? Why would you study something which is difficult? Click To Tweet
  • Words of the Week

Judith picks Myriad and Nicola brings Doughnuts – not literally, of course. Shame!

  • Project Updates

Not much to report from either Nicola or Judith, but J reminds N that good results were achieved in the iTunes charts simply by putting the podcast into two new categories, though neither is impressed by what that might mean for the podcast download numbers as yet as it is too soon to tell. 7 days is always too soon. You usually need a much longer period of time in which to evaluate almost anything in your business and in your marketing, though there are exceptions, Facebook Ads for starters – leave those too long and you’ll be surprised by the bill!

  • Who or What’s Impressed?

Judith is enjoying Rick Stein’s new BBC cookery travelogue, The Road to Mexico, which starts in California in San Francisco, LA and San Diego, and Nicola loved Harry Styles on last week’s X-Factor, reminding her of Bowie and Iggy Pop and the Rolling Stones.

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Discover more…

Nicola Cairncross  NicolaCairncross.com

Judith Morgan  JudithMorgan.com