Today’s podcast answers a question from a listener about Client Comms 21c. If your clients want to communicate with you on social media but you prefer email, what are your options?

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In the Show…

Nicola and the ladies from her Write Club have recorded the first 10 episodes of their podcast which will launch on 4th December on Audioboom. That gives Nicola plenty of editing work to do which she finds creative. And Judith’s been noticing her clients behaving idiosyncratically this week. She’s also done a rare thing, some batching and scheduling of social media content in anticipation of a busy week.

  • What’s Fuelled Their Fire?

Nicola’s woken up to two new clients in her Clicks & Leads Academy including one total stranger. And she’s in touch with a third who is making personal contact before clicking.  Judith’s noticing that her clients are choosing playing big as their theme of the week.

  • FOCUS of the week

Chloe sends in a challenge she’s experiencing in her business which she runs with her sister, Pippa. Increasingly clients are choosing to contact them via Facebook and other social apps and platforms, instead of their own preferred and somewhat old school email, phone and texts. They lost a couple when they tried to drag them from Facebook to email. What should they do, mirror their clients’ preferred method of contact or stick to their guns?

Should you mirror your clients' communication choices, or drag them over to your way of doing it? #OwnIt Click To Tweet

Nicola mentions CRM resources:

  • Words of the Week

Judith chooses Bespoke and Nicola picks Editing.

  • Project Updates

Nicola loves how serious the ladies in Write Club are about their writing, and notices she’s not had much time for any other projects herself this week while recording the first ten shows. Judith’s feeling some frustration and losing focus in her own book project while waiting and hanging on for the Foreword to be delivered. She noted this on Monday and Tuesday this week.

  • Who or What’s Impressed?

And then Judith woke up on Wednesday morning and everything had changed. John Parkin had delivered 400 exquisite words and she immediately slotted it into the Word doc and supplied it all to Matt who is doing the formatting, graphics and making the book look great. He can do that work immediately and so the project immediately zooms to the top of Judith’s project list again.

Nicola’s impressed with the stamina of her writing colleagues. She’s the youngest at 56 and their ages range all the way up to 80 and yet they could still record six episodes and go out to dinner afterwards!


If you are interested in finding out more about the Pre-Raphaelite makeover and photoshoot experience discussed in this show and the previous one, see Phoebe’s Film and Edit.

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Nicola Cairncross

Judith Morgan