Pricing & Charging | Why do some aspiring entrepreneurs find it so hard to charge what they, their product or service are worth? How do you choose the right price for your product or service? Should you discount? And how on earth do you raise your prices without scaring off your customers or clients? Hear what Judith and Nicola have to say about it..

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In the show..

  • Nicola Cairncross & Judith Morgan start off the show by sharing what they’ve been up to this week in their own businesses.
  • Sharpening The Saw – Judith and Nicola discuss the people or things that have “fuelled their fire”. This week Nicola’s been inspired by Envato, owner of AudioJungle & Photodune and Judith’s feeling “Uptown Funk” by Mark Ronson – ft. Bruno Mars.
  • Words of the week are “accountability” and “podcast”
  • Judith’s been impressed this week by lunch at “Chez Bruce” in London while Nicola’s loving TAG The Podcast with James Schramko and Ezra Firestone.


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Nicola Cairncross

Judith Morgan