Today’s podcast continues where last week’s left off with Start With Why. And Who! Nicola and Judith debate the best reasons for starting and running a business, your why, your who and how this leads into niche marketing.

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In the Show..

Judith is excited, upbeat and positive in a flurry of legal excitement, and Nicola is stocking up for her impending trip too, on Birkenstocks and sneakers. N&J talk about deliveries and returns for the stuff you buy online and how to simplify that process.

  • What’s Fuelled Their Fire?

Judith’s London Cashflow game last Friday with her lovely client Margaret visiting from the USA has fuelled her fire, and Nicola has a new client – Carl from South Wales – who found out about her from the podcast. Yay!

  • Client Challenge of the Week

Do you know your why? Why are you in business? Or would who be a more appropriate question for you to be asking yourself, i.e. who do you want to serve?

Recommended resources, books and videos during the discussion:

  1. Gary Vee and Simon Sinek in discussion on YouTube
  2. Start with Why and Leaders Eat Last, both by Simon Sinek
  3. Essentialism: The Disciplined Pursuit of Less by Greg McKeown
  4. The Long Tail by Chris Anderson
  5. Reddit
  • Words of the Week

Judith picks Expedient and Nicola brings Document (as in document your journey)

  • Project Updates

J&N have made a sale of $197 of one copy of their 2016 virtual summit recordings and they discuss briefly how to reinvest that money to make more sales.

And Judith’s excited about her impending move to France. Things seem really to be moving now in the legal department, at last. Will today be the last day she puts out the dustbins in South London?

  • Who or What’s Impressed?

Nicola is impressed by anyone who cranks out content consistently and cites Dan Norris’ upcoming book Create or Hate. And Phoebe’s online income has now reached the dizzy heights of a tenner!

Judith is impressed by the Facebook engagement she’s enjoyed this week with Daphne Kapsali writer of 100 Days of Solitude, a book she enjoyed and recommended to Nicola, who was then inspired to take her Stoupa trip after reading it. Facebook engagement done well modelled brilliantly by Daphne.

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Nicola Cairncross

Judith Morgan